# Business card
> The digital-first vCard, shared by QR code or link.
---
LLMS index: [llms.txt](/brand/v2.1.0/llms.txt)
---
The primary format is **digital** — a vCard shared via QR code or direct link,
not a printed card.
Digital vCard
projectious · work
Bernhard Gerlach
Cloud · Agile · Agentic AI
info@projectious.work
projectious.work
## Paper stock
The same card on white. This is the form to hand a printer when a physical card
is required, and the one to reach for when the card will sit on a light surface
it does not control — a conference badge holder, a scanned page, a slide.
Paper card — white stock, accent on the leading edge
projectious · work
Bernhard Gerlach
Cloud · Agile · Agentic AI
info@projectious.work
projectious.work
Three things change, and nothing else does:
| | Digital | Paper |
|---|---|---|
| Surface | `midnight-dark-1` | White, in both modes — paper has no colour mode |
| Accent | A 12% wash bleeding off the corner | A 3px rule down the leading edge |
| Mark | Light-on-dark colourway | `midnight-9` shell, white cut, `orange-9` bud |
The wash does not survive the change of surface. At 12% on midnight it reads as
a soft light source; at 12% on white it reads as a printing fault — an uneven
patch of ink that a press will faithfully reproduce. So the accent moves to a
rule down the leading edge, which is one line, prints cleanly at any size, and
is the same device the
[signature](/brand/v2.1.0/docs/collateral/email-signature/) uses.
The name, role, and contact rows keep their type sizes and weights exactly. Only
their colours change, to the light-mode text steps: `midnight-9` for the name,
`slate-9` for the role at 5.58:1, and `slate-11` for the mono rows at 5.18:1.
This specimen is white in both modes, deliberately
Switch the site's theme and the digital card follows it; this one does not. A
card printed on white stock is white under every lighting condition there is,
and a specimen that goes dark when the reader's browser does would be showing
something that cannot be printed.
## Layout
- Midnight surface, mark top-left, name in Plus Jakarta Sans 700.
- Role in Source Sans 3 400, in `slate-dark-11`.
- Contact rows in IBM Plex Mono at 11px — addresses and handles are data, and
monospace makes them scannable and unambiguous.
- `projectious.work` always present.
- Accent used once, on the QR frame or the primary contact method.
## Print fallback
If a printed card is required:
- 85×55mm, matte stock.
- Single-colour midnight on uncoated white, or reversed white on midnight.
- Use the [monochrome mark](/brand/v2.1.0/docs/logo/usage/) — no accent on
press unless a spot colour is budgeted.
- Respect the 1× clear-space rule; do not bleed the mark to the trim edge.
### Handing colour to a printer
The brand is defined in sRGB hex. Press is not sRGB, so a printed card needs the
values converted — and the conversion is the vendor's job, not a lookup table's.
**Give the printer the Lab values.** They are device-independent: they describe
the colour itself rather than one recipe for making it, so the vendor can hit
them on whatever stock and profile the job actually runs on.
| Colour | Hex | Lab (D50) | CMYK — unmanaged |
|---|---|---|---|
| Midnight | `#1d3352` | L 20.7, a −0.5, b −21.9 | 65 / 38 / 0 / 68 |
| Orange | `#E05232` | L 54.9, a 55.2, b 48.5 | 0 / 63 / 78 / 12 |
| Accent solid | `#cc4528` | L 49.3, a 53.3, b 46.8 | 0 / 66 / 80 / 20 |
| Slate | `#546a82` | L 43.7, a −3.7, b −16.2 | 35 / 18 / 0 / 49 |
| Midnight dark | `#132440` | L 13.9, a 1.0, b −20.3 | 70 / 44 / 0 / 75 |
The CMYK column is a starting point, not a specification
Those numbers are the **naive** device conversion — the arithmetic one, with no
colour management. They are here so a proof is not blocked on a phone call, and
they are wrong on any specific press.
Convert through the vendor's own ICC profile before production — FOGRA51 for
coated stock in Europe, GRACoL 2013 in North America — and sign off on a
physical proof on the actual stock. Matte and uncoated paper absorb ink and will
run darker and flatter than the screen, most visibly on Orange.
Do not guess a Pantone equivalent. If the job budgets a spot colour, give the
vendor the Lab value and let them specify the closest ink; a Pantone number
picked from a screen swatch is a different colour with an authoritative name on
it.