This is the multi-page printable view of this section. Click here to print.

Return to the regular view of this page.

Documentation

The projectious.work brand and design system — foundations, logo, interface patterns, collateral, and usage terms.

This documentation is rendered by the design system it describes. Every colour chip, type row, and code block on this site is produced from the same tokens the pages document.

Where to start

If you want to…Read
Use the palette correctly, including dark modeColour
Set text in the brand’s voiceTypography
Place the logo without breaking itLogo usage
Build an interfaceInterface
Produce a deck, signature, or social cardCollateral
Know what you are allowed to reuseGovernance
Pull the raw values into a projectTokens

How the system is organised

Foundations are the primitives — colour, type, spacing, shape, motion. Everything else composes from them.

Logo covers the mark, the four lockups, and the rules that keep them legible.

Interface applies the foundations to screens: components, code surfaces, dark mode, icons, and forms.

Collateral covers the artefacts that leave the product — decks, cards, signatures, social imagery.

Governance covers licensing, trademark, the pre-launch legal assessment, and asset provenance.

Source of truth

The canonical design documents live in brand/ in the repository — the HTML design-system documents, logo files, document templates, and the token exports. This site is the readable presentation of those sources, not a replacement for them.

1 - Foundations

The primitives — colour, typography, spacing, shape, and motion. Everything else composes from these.

Foundations are the values the rest of the system is built from. They are deliberately small in number and fixed: a component may choose which token to use, but it does not invent new ones.

1.1 - Colour

Three 12-step scales in two modes, their step roles, and the contrast rules that govern them.

The palette is three scales — midnight, orange, and slate — each expressed as a 12-step ramp in a light and a dark variant. The step numbering follows the Radix convention, which assigns every step a role. Using a step outside its role is the single most common way to break the system.

Core colours

These are the named aliases most projects reach for first. They are shortcuts into the scales, not a separate palette.

  • Primary
    #1d3352
    Text, headings, primary surfaces
  • Primary Light
    #2b4d78
    Hover states, dark-mode primary
  • Primary Dark
    #132440
    Dark backgrounds, navbar, code blocks
  • Accent
    #E05232
    CTAs, highlights, active states
  • Accent Light
    #ea7558
    Accent hover on dark, syntax strings
  • Accent Dark
    #b84228
    Accent pressed state
  • Accent Solid
    #cc4528
    Fill for solid controls with white text (4.72:1)
  • Secondary
    #546a82
    Supporting text, borders

Step roles

Every scale uses the same twelve roles in the same order:

StepsRoleUsed for
1–2App and subtle backgroundsPage and section surfaces
3–5Element backgroundsComponent fills, hover, active
6–8BordersSubtle, default, and strong borders
9–10SolidSolid fills and their hover state
11–12TextLow-emphasis and high-emphasis text

Midnight

Midnight light · step 9 #1d3352
1 App bg
2 Subtle bg
3 Elem bg
4 Hover bg
5 Active bg
6 Subtle brd
7 Border
8 Strong brd
9 Solid bg
10 Solid hvr
11 Lo text
12 Hi text
Midnight dark · step 9 #1d3352
1 App bg
2 Subtle bg
3 Elem bg
4 Hover bg
5 Active bg
6 Subtle brd
7 Border
8 Strong brd
9 Solid bg
10 Solid hvr
11 Lo text
12 Hi text

Midnight is the primary. It carries structure, text, and the calm end of the system. Step 9 (#1d3352) is the brand primary and is identical in both modes.

Orange

Orange light · step 9 #E05232
1 App bg
2 Subtle bg
3 Elem bg
4 Hover bg
5 Active bg
6 Subtle brd
7 Border
8 Strong brd
9 Solid bg
10 Solid hvr
11 Lo text
12 Hi text
Orange dark · step 9 #E05232
1 App bg
2 Subtle bg
3 Elem bg
4 Hover bg
5 Active bg
6 Subtle brd
7 Border
8 Strong brd
9 Solid bg
10 Solid hvr
11 Lo text
12 Hi text

Orange is the accent. It marks the primary action, the active state, and little else. Step 9 (#E05232) is constant across modes.

Do

Use orange for the single most important action in a view, active navigation state, and focus emphasis.

Don't

Use orange for large background fills, body text, or more than one competing call to action on the same screen.

Slate

Slate light · step 9 #546a82
1 App bg
2 Subtle bg
3 Elem bg
4 Hover bg
5 Active bg
6 Subtle brd
7 Border
8 Strong brd
9 Solid bg
10 Solid hvr
11 Lo text
12 Hi text
Slate dark · step 9 #546a82
1 App bg
2 Subtle bg
3 Elem bg
4 Hover bg
5 Active bg
6 Subtle brd
7 Border
8 Strong brd
9 Solid bg
10 Solid hvr
11 Lo text
12 Hi text

Slate is the secondary — supporting text, borders, and neutral surfaces. Step 9 (#546a82) is the brand secondary and is constant across modes.

Terminal

The three scales cover every surface that has a light mode. A terminal does not: it has one surface, it is dark, and every colour in it is measured against that one background. It also needs six hues where the interface needs three, because programs have been writing to sixteen ANSI slots since long before this system existed.

So the terminal palette is a fourth member of the system rather than a fifth scale — a fixed sixteen-slot palette plus its chrome, derived from the ramps and measured against midnight-dark-1.

#NameNormalOn surfaceBrightOn surfaceProvenance
0black #0e1720 #2e4b682.00:1midnight-dark-1 / midnight-dark-6 — Box drawing and rules, not text — deliberately below the floor.
1red #e55b5b5.15:1 #f08b807.49:1bright = danger-dark — Never the accent — an error and the brand must not look alike.
2green #3f9d745.41:1 #6cc0908.24:1bright = success-dark
3yellow #c08a1e5.93:1 #e0a92a8.50:1bright = warning-dark — Gold, matching the warning role in the interface.
4blue #6289b34.95:1 #8aacc87.59:1bright = midnight-dark-11
5magenta #bd6d964.98:1 #d491b47.32:1terminal-only — The brand defines no magenta; this slot exists only here.
6cyan #3f97a35.31:1 #74c0c98.71:1terminal-only — The brand defines no cyan; this slot exists only here.
7white #97a8b87.41:1 #c5daf012.62:1slate-dark-11 / midnight-dark-12

Read the provenance column carefully. The bright ramp is the brand: where a hue already exists in the system, the bright slot takes that step verbatim. The normal ramp has no brand equivalent — the scales define one value per semantic role, not a dim and a bright — so each normal slot is its bright counterpart darkened until it reads a step back while still clearing the floor.

Magenta and cyan exist in neither half of the brand. They are here because a terminal requires them, and nowhere else.

Terminal chrome

The accent gets no ANSI slot, because it is not semantic — it marks where you are. That, and the surfaces around the sixteen, live here.

RoleValueMeasured
Background #0e1720the surface
Foreground #c5daf012.62:1
Cursor #e052324.67:1
Cursor text #0e17204.67:1 on the cursor
Selection background #20354d
Selection text #c5daf08.74:1
Dim / comment #72889d4.93:1
Status bar surface #131e2b
Status bar text #c5daf011.74:1
Inactive tab and pane label #7b8da34.95:1
Active tab fill #e052324.67:1 with #0e1720 text
Active pane border #e052324.67:1
Inactive pane border #7b8da35.32:1

Every non-background value clears 4.5:1 against the surface; the measured floor is 4.95:1. ANSI 0 bright is the one deliberate exception — programs use it for box drawing and rules, not for text.

Configuration for tmux, WezTerm, Kitty, Ghostty, iTerm2, and Zellij is on the Terminal theming page.

Contrast rules

  • Never use pure #000 or #fff as text. Use step 12 of the relevant scale: #142438 on light, #c5daf0 on dark.
  • Step 9 is constant across modes. The solid accent does not shift when the theme changes.
  • Body text targets 4.5:1, large text (≥24px, or ≥18.66px bold) targets 3:1.
  • Verify against the actual surface. A step that passes on the app background may fail on an elevated panel.

Where an identity colour cannot carry text

Being the brand colour does not make a value a legible background. White on orange-9 (#E05232) measures 3.87:1 — fine as a mark or a border, but below the floor for button labels. Rather than dilute the accent, the system adds a separate fill for that job:

TokenHexWith white text
--color-accent#E052323.87:1 — identity only, not for text
--color-accent-solid#cc45284.72:1 — solid controls
--color-accent-dark#b842285.46:1 — hover and pressed

The same principle produced the code-comment token: when no existing step can do the job accessibly, name a new one rather than misuse a step.

Semantic colours are mode-specific

The callout hues are tuned for dark text on tinted light backgrounds. Used as foregrounds on the dark app surface they fall below AA, so dark mode has its own set:

RoleLightDarkOn #0e1720
Success#2f7d65#6cc0903.65:1 → 8.24:1
Warning#8b6508#e0a92a3.41:1 → 8.50:1
Danger#a8261c#f08b802.55:1 → 7.49:1
Info#3a5a82#8aacc82.55:1 → 7.59:1

Data visualisation

A chart palette introduces no new colours. It is a set of rules for which existing steps may sit beside each other in a plot, and — more usefully — for when colour stops being the right tool.

Categorical: three series

SeriesTokenHexOn white
1--midnight-9#1d335212.75:1
2--orange-9#E052323.87:1
3--slate-9#546a825.58:1

One step-9 solid per family, in that order. All three clear the 3:1 non-text contrast floor against a white plot area, so a bar or a line is visible without a border.

Assign them in order and keep the assignment stable across every chart in a deck or a dashboard: if midnight is “cloud” on slide four, it is “cloud” on slide nine. A series that changes colour between charts costs the reader more than a fourth series would have gained them.

Three-series grouped bars — the whole categorical palette
Cloud Agentic AI Agile

There is no fourth series

The palette stops at three, and extending it is the wrong fix. The step-6 tier is not an option: midnight-6 and slate-6 measure 1.03:1 against each other — the same colour, for practical purposes — and all three step-6 values sit at 1.8–2.0:1 against white, below the 3:1 floor for a mark you have to see.

When a chart has more than three categories, one of these is the answer:

  • Group the tail. Rank the categories and collapse everything past the third into “Other”. If the fourth is genuinely interesting, it is the subject of its own chart.
  • Small multiples. One chart per category, same axes, same scale. Reading eight small charts is faster than decoding an eight-colour legend.
  • Direct labelling with one highlight. Draw every series in slate-7, draw the one being discussed in orange-9, and label it in place. This is the house style for a line chart in a deck — one idea per slide holds for charts too.
  • Stop using colour. A ranked bar chart in a single colour, sorted by value, answers “which is biggest” better than any palette does.

Sequential and ordinal scales

A magnitude scale uses one family, steps 3 through 8:

--midnight-3--midnight-4--midnight-5--midnight-6--midnight-7--midnight-8

Six levels, stepping evenly in luminance (each 1.06–1.40× its neighbour) — which is what makes the ramp readable as an ordered scale rather than as six colours.

Step 9 is not the top of that ramp. It is 3.87× darker than step 8, which is a jump the eye reads as a category boundary rather than one more level. Use it deliberately for exactly that: a four-bucket choropleth of 3 · 5 · 7 · 9, where the top bucket is meant to separate itself. Do not append it to a six-level heatmap.

Steps 3–7 are all below 3:1 against a white plot area, so a sequential fill needs an edge: give the plot a 1px slate-4 cell grid, or the reader loses the boundary between a light cell and the page.

For a diverging scale — where the middle is neutral and both ends are extreme — run midnight-8 → midnight-3 → orange-3 → orange-8, with --midnight-1 at the midpoint. Never build a diverging scale from success and danger: those hues carry a judgement, and “below average” is not “wrong”.

Chart furniture

ElementValue
Axis line, ticks--slate-5
Grid lines--slate-3, horizontal only
Axis labels, legend--slate-11, 12px
Value labels--midnight-12, 12px, IBM Plex Mono
Plot backgroundnone — the page surface
Annotation, callout rule--orange-9

Numbers are set in IBM Plex Mono, right-aligned, for the same reason table numerics are: digits have to line up to be compared.

Do

Keep categorical charts to three series and label them directly. Hold a series' colour constant across a deck. Use one family’s steps 3–8 for magnitude.

Don't

Invent a fourth categorical colour from the step-6 tier, rely on a legend as the only way to identify a series, append step 9 to a sequential ramp, or build a diverging scale from the success and danger hues.

Dark mode

Both modes are equally supported. See Dark mode for the implementation rules — theme switching, persistence, image treatment, and the always-dark code surface.

1.2 - Typography

Three typefaces, three jobs, and a fixed type ramp.

The system uses three typefaces, each with one job. All three are licensed under the SIL Open Font License 1.1 and served from Google Fonts, so there are no bundled font binaries to license or redistribute.

The three families

FamilyWeightsRoleLicence
Plus Jakarta Sans400 · 500 · 600 · 700 · 800Headings, display, buttons, navigation, wordmarkSIL OFL 1.1
Source Sans 3400 · 500 · 600Body copy, UI labels, captionsSIL OFL 1.1
IBM Plex Mono400 · 500Code, terminal output, dataSIL OFL 1.1

Loading them:

<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans:wght@400;500;600;700;800&family=Source+Sans+3:wght@400;500;600&family=IBM+Plex+Mono:wght@400;500&display=swap">

The ramp

Every row below is set in the family, size, weight, and line-height it documents — this is the live specimen, not a picture of one.

Display · 48/800/1.1
Redesigning work
H1 · 36/700/1.15
Agent-first consulting
H2 · 28/700/1.2
Composable infrastructure
H3 · 22/600/1.25
How the system fits together
H4 · 18/600/1.3
Working in the open
H5 · 15/600/1.35
Supporting detail
Body L · 16/400/1.65
Augmenting people's strengths through composable Cloud, Agile, and Agentic AI infrastructure.
Caption · 12/400/1.5
Figure 1 — pipeline stages and their policy gates.
Overline · 11/600/1.3
SECTION LABEL
Code · 13/400/1.6
createPipeline({ policy: "strict" })

Rules

  • Letter-spacing tightens to −0.3px above 20px. Large type set at default tracking reads loose and unresolved.
  • Overline is a label, not a heading. 11px, 600, uppercase, 0.08em tracking. Use it above a heading, never as one.
  • Body copy is 16px / 1.65. This is the reading size for documentation and long-form prose. Do not set body text below 14px.
  • Never set body copy in Plus Jakarta Sans, and never set headings in Source Sans 3. The split is what makes the voice recognisable.
Do

Pair an overline with an H2 to label a section. Keep the ramp intact — skip sizes rather than inventing intermediate ones.

Don't

Introduce a fourth typeface, use a weight outside the listed set, or fake a weight with font-synthesis.

1.3 - Space, shape, and motion

The 4px spacing base, the radius and elevation ladders, and the motion tokens.

Spacing

A 4px base with a nine-step scale. Every margin, padding, and gap resolves to one of these values.

TokenValueTypical use
--space-14pxIcon-to-label gaps
--space-28pxTight component padding
--space-312pxControl padding
--space-416pxDefault element spacing
--space-524pxCard padding, paragraph rhythm
--space-632pxComponent separation
--space-748pxSub-section separation
--space-864pxSection separation
--space-996pxPage-level bands

Content sits inside a 1100px measure. Wider viewports gain margin, not line length.

Radius

TokenValueApplied to
--radius-sm3pxTags, chips, small indicators
--radius-md6pxButtons, inputs, code blocks
--radius-lg9pxCards, panels
--radius-xl13pxLarge panels, modals
--radius-full9999pxPills, avatars

Radius is a signal of scale: the larger the surface, the larger the radius. Mixing radii on nested surfaces reads as a mistake — a 6px control inside a 9px card is correct; a 13px control inside a 6px card is not.

Elevation

Four levels. Shadows are soft and low-contrast; the system leans on borders and surface tint before it reaches for shadow.

TokenValueApplied to
--shadow-0noneFlat surfaces, default
--shadow-10 1px 3px rgba(0,0,0,0.06)Cards at rest
--shadow-20 4px 12px rgba(0,0,0,0.08)Hover, dropdowns
--shadow-30 8px 24px rgba(0,0,0,0.12)Modals, popovers

In dark mode, elevation is expressed by lightening the surface rather than deepening the shadow — a shadow on a near-black background is invisible.

Motion

Things slide into place. They do not bounce.

Durations

TokenValueUse
--duration-micro100msColour and opacity changes
--duration-standard200msHover, focus, small moves
--duration-expand300msHeight and width changes, accordions
--duration-page400msRoute and view transitions

Easing

TokenValueUse
--ease-outcubic-bezier(0.33, 1, 0.68, 1)Entering — arriving on screen
--ease-incubic-bezier(0.32, 0, 0.67, 0)Exiting — leaving screen
Radius ladder — 3 / 6 / 9 / 13 / full
sm 3px
md 6px
lg 9px
xl 13px
full
Elevation — shadow-0 through shadow-3
shadow-0
shadow-1
shadow-2
shadow-3
Motion — slides into place, never bounces
200ms · ease-out — entering
100ms · colour and opacity

Motion rules

  • All animation wraps in @media (prefers-reduced-motion: no-preference), or is disabled under prefers-reduced-motion: reduce.
  • CSS-only for HTML. For React, use Framer Motion with these same timing values.
  • Never animate text character-by-character.
  • Page transitions cap at 400ms.
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
}
Do

Use --ease-out for anything appearing and --ease-in for anything leaving. Keep durations on the ladder.

Don't

Add spring or bounce easing, animate layout-shifting properties, or exceed 400ms for any single transition.

1.4 - Responsive

The four breakpoints, how the 12-column grid collapses, touch-target sizes, and the mobile navigation pattern.

The rest of the foundations describe values that do not change with viewport width. This page describes the four points at which the layout does.

Breakpoints

Four breakpoints, declared in brand/tokens/variables.css and normative here:

NameMin widthThe layout it describes
sm640pxLarge phone, landscape phone
md768pxSmall tablet — the first two-column layout
lg1024pxTablet landscape, small laptop — sidebars appear
xl1280pxDesktop — the 1100px measure is fully margined

Below sm is not a breakpoint; it is the base. Write the narrow layout first and add width with min-width queries, so an unstyled or unsupported viewport gets the single-column layout rather than a clipped desktop one.

/* Base — single column, 360px and up. */
.panel-row { display: grid; gap: var(--space-4); }

@media (min-width: 768px) {
  .panel-row { grid-template-columns: repeat(2, 1fr); }
}
@media (min-width: 1024px) {
  .panel-row { grid-template-columns: 1.5fr 1fr; }
}
Breakpoint ruler — base · 640 · 768 · 1024 · 1280
base
1 col
640
1 col
768
2 col
1024
+ sidebar
1280
margined

How the grid collapses

The grid is 12 columns inside the 1100px measure. It does not stay twelve columns all the way down — it resolves to four column counts:

FromColumnsGutterPage padding
base416px16px
md 768px816px24px
lg 1024px1224px32px
xl 1280px1224pxauto — the measure caps at 1100px

Below md, every multi-column region becomes one column. There is no two-column layout on a phone: two 160px columns are two unreadable columns. Regions stack in source order, so the DOM must already be in reading order — do not rely on order or grid-area to fix a sequence that is wrong in the markup, because that breaks the focus and reading order.

Spacing steps down one rung when the grid collapses: a --space-6 (32px) section gap on desktop becomes --space-5 (24px) below md. Radius, type scale, and border weights do not change — a card is a 9px card at every width.

Touch targets

44×44px minimum for anything tappable, at every viewport — the floor is a finger, not a breakpoint.

The default control heights are 32 / 40 / 48px, so the sm and md sizes are below the floor on their own. Two ways to resolve it, in order of preference:

  1. Grow the hit area, not the control. Keep the 40px visual button and give it a transparent 2px vertical extension, or wrap it in a 44px-tall row. The measurement stays normative; the target clears the floor.
  2. Use lg (48px) on touch-primary surfaces. Correct for the primary action on a phone, where a 40px button next to a 48px one reads as demoted.

Never shrink to sm (32px) for a touch target. Spacing between adjacent targets is at least --space-2 (8px), so a mis-tap does not fire the neighbour.

/* Preferred: 40px control, 44px target. */
.pj-btn--md {
  min-height: 40px;
  position: relative;
}
.pj-btn--md::after {
  content: "";
  position: absolute;
  inset: -2px 0;   /* 40 + 2 + 2 = 44 */
}

Mobile navigation

Use a bottom tab bar for application surfaces. Use a top drawer for documentation and marketing surfaces. The choice follows the shape of the navigation, not the shape of the device:

  • An application has a small, flat set of destinations — the dashboard example has five. Five or fewer flat destinations fit a tab bar, which keeps the current location permanently visible, sits in the thumb arc, and costs no taps to reach. That is worth the 56px of permanent screen it occupies.
  • Documentation has a deep, nested tree. A tab bar cannot express it, and flattening the tree to fit one is worse than a drawer. A drawer behind a labelled disclosure control costs one tap and can show the whole hierarchy.

The failure mode is a tab bar with six or more items, or one that hides the primary destination behind “More”. If the destinations do not fit, the surface is a drawer surface.

Both patterns carry the same obligations: the current destination is marked with an accent underline or fill plus the label, never colour alone; the drawer traps focus while open, closes on Esc, and returns focus to its trigger — the same contract as a modal.

Bottom tab bar — 5 destinations, current marked with fill and label
screen content
Overview Agents Alerts Account

Tables, code, and diagrams

Three content types cannot reflow, and each has one answer:

  • Tables scroll horizontally inside their own container with the first column pinned — never the page. See wide tables.
  • Code blocks scroll horizontally. Do not soft-wrap code: a wrapped line changes what the code appears to say.
  • Diagrams get a scrollable container or a re-drawn narrow variant. Do not scale a diagram down until its labels are unreadable — an 8px label is not a responsive diagram, it is a broken one.

Worked example

Mobile onboarding — three screens in a device frame: an onboarding panel on midnight, an engagement list of stacked cards, and a finding-review screen with two side-by-side actions. It is the dashboard below md: same tokens, same components, one column, tab bar instead of sidebar.

Do

Write the base layout first and add width with min-width queries. Put regions in the DOM in reading order. Give every tappable thing a 44px target.

Don't

Keep two columns below 768px, reorder regions with CSS to fix source order, scale a diagram until its labels are illegible, or let a wide table scroll the whole page.

2 - Logo

The mark, the four lockups, and the rules that keep them legible.

The mark is a stencil peony bud — concentric petal cuts resolving to an accent centre. It reads as a single form at 16px and holds its internal structure at poster scale.

2.1 - Lockups

Four approved lockups, rendered live, and where each one belongs.

Four lockups are approved. Each has a defined context; using one outside its context is what makes a layout feel off-brand even when the colours are right.

All four are built with HTML and CSS rather than flattened artwork, so spacing comes from natural text flow and never needs re-kerning.

The four lockups

Two-line (default) and one-line
projectious · work Two-line · headers, slides, cards · min 120px
projectious · work One-line · navbars, footers, signatures · min 140px
Dot-replace and stacked
projectious work Dot-replace · compact horizontal · min 160px
projectious · work Stacked · app icons, avatars, slide corners · min 60px
LockupCompositionUse forMinimum width
Two-lineMark + “projectious” over “· work”Headers, slides, cards — the default120px
One-lineMark + “projectious · work” inlineNavbars, footers, signatures140px
Dot-replaceMark substitutes the dot in “projectious.work”Compact horizontal contexts160px
StackedMark above the wordmark, centredApp icons, avatars, slide corners60px

On light and dark

Every lockup has a light-surface and a dark-surface rendering. The mark’s inner cuts pick up the surface colour, so it never needs a plate or a knockout box.

The same lockup on both surfaces
projectious · work
projectious · work

The mark alone

The mark may stand alone only where the wordmark is already established nearby — an app icon on a page that names the product, an avatar in a signed-in context, a favicon.

Standalone mark — 96 · 64 · 48 · 32 · 24 · 16px

Minimum for the standalone mark is 24px. The 16px rendering exists for favicons only, where the browser supplies the name.

Product line

Product names extend the wordmark with the same dot construction and flow.

Product-line extensions
projectious · guard projectious · forge projectious · flow

Wordmark construction

The separator between “projectious” and “work” is a dot in the mark’s own geometry, not a typed period. It takes slate on light surfaces and midnight-11 on dark. Spacing is handled by flex layout so the wordmark reflows naturally — do not hand-kern it or convert it to a static image.

Do

Use the two-line lockup unless the space is explicitly horizontal. Let the flex layout handle spacing.

Don't

Rebuild a lockup by hand, change the order of mark and wordmark, or set the wordmark in a different typeface.

2.2 - Usage

Clear space, minimum sizes, monochrome variants, and placing the mark on colour and photography.

Clear space

Exclusion zone — 1x the icon height on every side
Nothing enters the dashed zone

Minimum clear space is 1× the icon height on all sides. Nothing — text, rules, image edges, other logos — enters that exclusion zone.

At a 40px mark, that is 40px of clear space in every direction. The zone scales with the mark, so it never needs recalculating per context.

Minimum sizes

Minimum sizes — 48 / 32 / 24 / 16px
48px
32px
24px — minimum
16px — favicon only
VariantMinimum
Icon (standalone)24px — 16px for favicons only
Stacked lockup60px
Two-line lockup120px
One-line lockup140px
Dot-replace lockup160px

Below these sizes the petal cuts collapse into a smudge. If the space is smaller than the minimum, use a smaller variant rather than scaling one down.

Monochrome

Four monochrome treatments are approved, for print, fax, embossing, and any single-colour reproduction:

Monochrome variants
Midnight
Black
White reversed
Grey
VariantMarkInner linesSurface
Midnight#1d3352WhiteLight
Black#000000WhiteLight
White reversed#ffffffSlateMidnight
Grey#9299a4WhiteLight

The white-reversed variant uses slate for its inner lines rather than the background colour, so the petal structure stays visible. All petal structure must remain legible in every monochrome variant — a solid silhouette is not an approved treatment.

On colour

Placing the mark on colour
Lighter than slate-5 -> light mark
Darker -> dark mark
On accent → white ring
On photography -> midnight backing
BackgroundTreatment
Lighter than slate-5Light-surface mark
Darker than slate-5Dark-surface mark
Accent (#E05232)Mark with a white ring border
PhotographySemi-transparent midnight backing behind the mark

The slate-5 threshold is the decision rule: measure the background, pick the side it falls on. On the accent, neither variant has enough separation on its own, which is why the ring exists.

On photography

Never place the mark directly on an unmodified photograph. Apply a semi-transparent midnight backing — a shape, a scrim, or a gradient — so the mark sits on a controlled surface. The backing is part of the logo treatment, not an optional enhancement.

Watermark

Watermark — uniform wash, no accent

For background use, the mark may run as a watermark at 8–15% opacity. It renders as a uniform wash: no accent colour in watermark mode, since a single coloured element at low opacity reads as a printing error.

Favicons

Icon-only, on a midnight tile, with 12% padding. Corner radius scales with size:

Favicon tiles — 12% padding, radius scales with size
48px / r8
32px / r4
16px / r2
SizeRadius
16px2px
32px4px
48px8px
180px36px
Do

Measure the background against slate-5 before choosing a variant. Keep the full clear-space zone even when layout is tight.

Don't

Recolour the mark outside the approved variants, add effects (shadow, glow, outline, gradient), rotate or skew it, or place it on a busy photograph without a backing.

2.3 - Files

Delivered formats, when to use each, and where to download them.

Formats

FormatContentsUse for
SVGVector sourcePrimary for web and print
PNG @1x16 / 32 / 48 / 64 / 128 / 256 / 512pxNative-resolution raster
PNG @2x2× pixel dimensionsRetina — required for web
PNG @3x3× pixel dimensionsSuper-retina — mobile
ICOMulti-resolution (16 + 32 + 48)Favicon
apple-touch180×180 PNGiOS home screen

SVG is the source. Raster exports exist for contexts that cannot take vector — prefer SVG wherever the medium allows it.

Variants

Each raster size ships in five variants:

  • icon-light — for light surfaces
  • icon-dark — for dark surfaces
  • icon-mono-black — single-colour black
  • icon-mono-white — single-colour white, reversed
  • icon-mono-gray — single-colour grey

Downloads

The logo files are served from this site and are also in the repository under brand/logo/.

AssetLink
SVG — lighticon-light.svg
SVG — darkicon-dark.svg
SVG — mono blackicon-mono-black.svg
SVG — mono whiteicon-mono-white.svg
SVG — mono greyicon-mono-gray.svg

3 - Interface

The foundations applied to screens — components, code surfaces, dark mode, icons, and forms.

Interface guidance applies the foundations to working software. Where a component appears here, its measurements are normative — a 40px input is 40px, not “about 40px”.

3.1 - Components

The component set as live specimens — buttons, inputs, cards, tables, navigation, feedback, overlays, and data display.

Every specimen on this page is live markup styled by the brand tokens, ported from brand/html/projectious-kitchen-sink.html. They follow your colour mode — switch the theme and they change with the documentation.

Measurements listed here are normative: a 40px input is 40px.

Buttons

Five variants, three sizes. Plus Jakarta Sans 600, 6px radius, 200ms transitions.

Variants — medium (40px)
Sizes — sm 32px · md 40px · lg 48px
On a midnight surface
VariantFillBorderTextContrastUse
Primarymidnight-9nonewhite12.75:1Default action
Accentaccent-solid #cc4528nonewhite4.72:1The single most important action
Outlinetransparent1.5px orange-9orange-115.13:1Secondary action
Ghosttransparent1px borderslate-9Tertiary, toolbars
Danger#a8261cnonewhite7.10:1Destructive action
Do

Use exactly one accent button per view. Give every button a verb — “Deploy”, “Save changes”.

Don't

Place two accent buttons side by side, or use a danger button for a reversible action.

Inputs

Default height 40px (sm 32, lg 48). Source Sans 3 at 13px, slate-7 border, and a 2px focus ring at midnight 15% alpha.

Text, textarea, select
States — default, focus, error, disabled
Default slate-7 border
Focus midnight-9 + 2px ring
Error Agent identifier is incomplete.
Disabled slate-4 bg, cursor not-allowed
Checkbox, radio, toggle, slider
On Off

Full rules — labels, validation, focus — are on Forms.

Cards

Radius 9px, padding 24px, 1px slate-4 border, shadow-1 at rest. Nested controls step down one radius.

Basic, with image, with actions
Validate & deploy
Runs policy checks before promoting to staging.
Image / diagram
Architecture
Nodes, flows, and policy gates.
Agent: auditor
Idle for 2 hours.

Tables

Header cells use the overline style. Striping uses the subtle background step, never a border-only rule. Wide tables scroll inside their own container.

Data table with sort indicator
PipelinePolicyAgentsStatus
validate-deploystrict2Healthy
nightly-auditadvisory1Degraded
release-trainstrict4Blocked

Table with search and filters

A toolbar above the table carries the search field and filter chips. Active filters are shown as removable chips so the current view is always legible — never leave a filter applied with no visible indication.

Search, filter chips, pagination footer
PipelinePolicyOwnerStatus
release-trainstrictplatformBlocked
nightly-auditstrictsecurityFailed

Multi-level headers

Grouped columns use a two-row header. The group row is centred over its span and separated by a vertical rule — the only place the system uses one.

Two-row header with column groups
PipelineThis weekLast week
RunsPassp95RunsPassp95
validate-deploy41298.1%4m12s38897.4%4m40s
nightly-audit771.4%18m03s785.7%17m22s
release-train1492.9%9m51s1291.7%10m08s

Grouped rows and totals

Row groups act as sub-headings inside the table. A totals row is separated by a 2px rule — heavier than the body rules, so it reads as a summary rather than another record.

Row groups, indented children, totals
WorkloadRunsCost
Platform
validate-deploy412€48.10
release-train14€12.60
Security
nightly-audit7€21.40
secret-scan96€9.05
Total529€91.15

Wide tables

A wide table scrolls inside its own container, never the page, and pins its first column so the row identity stays visible while scrolling.

Horizontal scroll with a sticky first column
PipelinePolicyOwnerRunsPassp50p95RegionStatus
validate-deploystrictplatform41298.1%2m01s4m12seu-centralHealthy
nightly-auditstrictsecurity771.4%11m40s18m03seu-westDegraded
Do

Right-align numeric columns and set them in IBM Plex Mono so digits line up. Show the active filter state and the result count together.

Don't

Add vertical rules between ordinary columns, let a wide table scroll the whole page, or apply a filter without a visible chip saying so.

The navbar follows the colour mode: midnight-1 at 88% alpha in light, midnight-dark-1 at 88% in dark, both over a 12px backdrop blur so content scrolling underneath stays legible. It is separated by a 1px border, not a fill — the header is chrome, and a solid midnight band at the top of every page spends the brand’s darkest surface on navigation.

The active link carries a 2px accent-solid underline plus the high-emphasis text step. The underline is accent-solid rather than orange-9 because it sits directly against 13px text and is read as part of it.

Navbar — follows the colour mode; 1px border, 2px accent underline on the active link
projectious.work Documentation Pipelines Agents

This specimen mirrors .td-navbar — the header at the top of this page. Switch the theme and both change together.

Breadcrumbs, tabs, pagination, sidebar
DocsInterfaceComponents
13px, secondary
OverviewRunsSettings
accent underline on active
current in midnight-9
Foundations
Logo
Interface
active: 600 weight

Alerts and feedback

Four semantic colours as a 4px left border on a tinted background. The hues are mode-specific — see Colour.

Alerts
Info
Pipeline requires at least one validation agent.
Success
All checks passed. Deployment ready.
Warning
Agent "monitor" has been idle for 2 hours.
Danger
Policy violation — deployment blocked.
Badges, progress, spinner
Default Urgent v0.1.0 Breaking

Modals and overlays

Modal radius 13px with shadow-3; scrim is midnight at 40% alpha. Focus is trapped while open and restored to the trigger on close; Esc always closes.

Dialog, dropdown, tooltip
Delete pipeline?
This removes the pipeline and its run history. This cannot be undone.
Re-run
Duplicate
Export logs
Last run 4 minutes ago12px, 3px radius

Data display

Avatar, stat card, tags
JD AS
1,284
Runs this week
▲ 12% vs last week
Composable Agent-first Humanistic
List and timeline
validate-deploy4m ago
nightly-audit2h ago
release-train1d ago
Policy check passed
09:14
Deploying to staging
09:16
Production
pending
Status indicators — always a dot plus a label
Healthy Degraded Failed Idle
Do

Pair every status dot with a text label, so meaning does not depend on colour perception.

Don't

Use a bare coloured dot, or rely on red/green alone to distinguish states.

Code and terminal

The code surface is always dark — see Code.

Terminal
$ tofu apply -auto-approve
Plan: 3 to add, 0 to change, 0 to destroy.
Policy check passed
Deploying to staging…

3.2 - Composed patterns

How the components combine into whole screens — the page shell, the KPI row, and the primary/secondary split.

Components answers “what does a card look like”. This page answers the question after it: what does a whole screen look like when it is made only of those parts.

Nothing here is a new component. Every element below already exists on the components page; what is normative here is the arrangement — which regions a screen has, in what order, at what widths.

The page shell

Three regions, always in this order in the DOM:

RegionWidthContents
Sidebar224px, fixedBrand lockup, pj-sidebar items, account block pinned to the bottom
Header60px, fixed heightPage title, one line of context, search, and one accent action
Contentfills, scrollsThe page body — everything below

The sidebar is the only large midnight fill on the screen. It is the application’s frame, so it stays constant while the content region changes; a sidebar that re-renders per route reads as a page reload.

The header carries exactly one accent button. That is the whole quota for the screen — one accent per view — which is why the pattern places it here rather than leaving it to the content region to spend.

Below lg (1024px) the sidebar leaves and becomes the mobile navigation pattern; see Responsive.

The KPI row

Directly under the header: four stat cards in a repeat(4, 1fr) grid, --space-4 gap.

Four, not three and not six. Three leaves a hole in a 12-column grid; six turns the row into a wall of numbers nobody reads. If there are five things worth measuring, the fifth one is not a KPI.

Each card is a pj-stat — the number first in Plus Jakarta Sans 800, its label under it in the overline style, then a delta line. The pj-stat carries its own border and radius, so it is not nested inside a pj-card; that would draw the box twice.

A delta states its direction in text or an arrow, not in colour. The default __delta is the success hue; a delta that is not good news takes an explicit colour, and a delta that is merely neutral takes the muted foreground rather than borrowing a semantic one.

KPI row — value, overline label, delta with an explicit direction
6
Active engagements
▲ 1 this month
412
Agent hours
▲ 18% vs last week
3.2h
Time to audit
▼ 0.6h faster
5
Open findings
2 need review

Primary content and secondary panel

Under the KPI row, a 1.5fr / 1fr split: the thing the page is about on the left, the thing that gives it context on the right.

  • Primary is the record set — a table in a pj-table-shell, with its toolbar, filter chips, and pagination footer.
  • Secondary is a pj-card holding a feed: a pj-timeline or pj-list of recent events, each with a status dot and a text label.

align-items: start, so the two panels are independent — the feed does not stretch to match a long table, and the table does not gain whitespace to match a short feed.

The split is 1.5fr / 1fr because the primary panel holds tabular data with four or more columns and the secondary holds one column of prose. An even 1fr / 1fr starves the table and pads the feed.

At md the ratio flattens to 1fr / 1fr; below md the secondary panel moves below the primary, in source order.

Reading the whole thing at once

Dashboard mockup — a client engagement dashboard built entirely from the parts above: page shell, KPI row, engagement table, agent-activity feed. Open it beside the components page and every element in it should be findable there.

Its narrow counterpart is Mobile onboarding — the same system with the sidebar replaced by a tab bar and every region in one column.

Density

One pattern, two densities. The measurements on the components page are the comfortable density and are the default. A compact density exists for screens whose job is scanning many rows at once — an audit log, a run history:

ComfortableCompact
Table row padding12px8px
Control height40px32px
Card padding24px16px
Section gap--space-6 32px--space-5 24px

Density changes padding and control height. It does not change type size, radius, or border weight — a compact table is the same table with less air, not a smaller one. Compact is never used on touch-primary surfaces, where the 44px floor applies regardless.

Do

Compose screens from the documented components. Spend the one accent action in the header. Keep the KPI row at four. Let the secondary panel fall below the primary on narrow viewports.

Don't

Introduce a screen-specific component when an arrangement of existing ones will do, put a second accent button in the content region, or use compact density on a touch surface.

3.3 - Dark mode

Both modes are equally supported. The implementation rules that keep them in step.

Dark mode is not a variant of the brand — it is half of it. Both modes are designed, tested, and shipped together.

Implementation rules

  • Default follows prefers-color-scheme, with a manual override toggle persisted to localStorage.
  • CSS custom properties swap per theme. Components read tokens; they do not branch on the mode themselves.
  • Step 9 (solid accent) stays constant across modes. #E05232 is #E05232 everywhere.
  • No pure #000 or #fff as text. Use step 12 — #c5daf0 on dark, #142438 on light.
  • Images get a subtle overlay (black at low alpha) in dark mode, so a bright photograph does not punch a hole in a dark page.
  • Code blocks are always dark, regardless of mode. See Code.
The same card in both modes
Light mode
Body text is midnight-12; supporting copy is slate-11.
Deploy
Dark mode
Never pure white — midnight-12 from the dark scale.
Deploy

Surfaces

Elevation in dark mode is expressed by lightening the surface, not by deepening the shadow — a shadow against a near-black background is invisible.

LayerLightDark
App background#ffffffmidnight-dark-1 #0e1720
Subtle surfacemidnight-1midnight-dark-2 #131e2b
Raised surfacemidnight-2midnight-dark-3 #1a2b3e

Restating text on dark surfaces

The default heading colour is midnight-9, chosen so headings read correctly on light pages. That same value on a midnight surface is invisible — #1d3352 on #1d3352 is a contrast ratio of 1.00:1.

Any component that paints its own dark background must therefore restate its text colours. This applies to covers, dark boxes, footers, and overlays:

.surface--dark {
  --bs-body-color: #c5daf0;    // midnight-dark-12
  --bs-heading-color: #c5daf0;
  --bs-secondary-color: #97a8b8; // slate-dark-11, still AA
}
Do

Test every surface in both modes. Restate text colours on any component that sets its own dark background.

Don't

Ship a component that only works in one mode, or use pure black or white as a text colour in either.

3.4 - Code

The always-dark code surface and the syntax theme, with measured contrast for every token.

Code blocks are always dark

Code blocks stay dark regardless of colour mode. A code surface that flips with the theme forces the syntax palette to be designed twice and makes screenshots inconsistent between users. The surface is midnight-2 from the dark scale (#131e2b) in both light and dark mode.

The block you are reading is rendered by that rule:

// Agent pipeline definition
const pipeline = createPipeline({
  name: "validate-deploy",
  policy: "strict",
  agents: ["auditor", "deployer"],
});

Syntax theme

Because the surface is always dark, every syntax value is read from the dark scale. Contrast is measured against #131e2b.

Ten roles, not twenty-two tokens

Editors do not describe code with six token types. The Language Server Protocol defines 22 semantic token types and 10 modifiers, and TextMate grammars — the model behind VS Code, Sublime Text, and most highlighters — define 11 root scopes with a deep sub-scope tree under each.

A theme should not answer that with twenty-two colours. Past roughly nine, hue stops being a signal: everything is coloured, so nothing is marked. The two scope vocabularies are therefore grouped into ten roles, and the modifiers are carried by weight and slant rather than by more hue.

Every role is an existing brand or terminal value. The expansion introduced no new colour — the terminal palette had already added the two hues, cyan and magenta, that a syntax theme needs and the three interface scales do not have.

RoleOn surfaceLSP semantic tokenTextMate scope
Plain and variables
#c5daf0 midnight-dark-12
The default. Anything the reader does not need to pick out.
11.74:1variable · parameter · property · enumMembervariable · variable.parameter · variable.other
.n .nv .nx .py .vc .vg .vi
Keywords and modifiers
#d491b4 terminal magenta (bright)
Also structural keys — a YAML key is the keyword of its line.
6.82:1keyword · modifierkeyword.control · storage.modifier · storage.type
.k .kc .kd .kn .kp .kr .nt .na
Types and classes
#6cc090 terminal green (bright)
Green, not cyan, because types are referenced on nearly every line of typed code and the most frequent role should hold the best-separated hue — 29.9 ΔE2000 from plain text, against cyan's 17.3.
7.67:1type · class · struct · interface · enum · typeParameter · namespaceentity.name.type · entity.name.class · support.class
.kt .nc .nn .ne .bp
Functions and methods
#e0a92a terminal yellow (bright)
Callables read as callable at a glance — the single most useful distinction beyond the original six.
7.91:1function · methodentity.name.function · support.function
.nf .fm
Decorators and macros
#74c0c9 terminal cyan (bright)
Cyan sits closer to plain text than green does, which is affordable here because decorators are rare. Code that runs at a different time from the code around it — including C preprocessor directives and Rust attributes, which Chroma files under Comment.Preproc but which are macros, not commentary.
8.11:1macro · decorator · evententity.name.tag · meta.decorator · support.macro
.nd .ni .nl .cp .cpf
Strings
#ea7558 orange-dark-10
Interpolation delimiters take the operator colour, so the expression inside stays readable as code.
5.76:1stringstring.quoted · string.interpolated · string.regexp
.s .s1 .s2 .sa .sb .sc .se .sh .si .sr .ss .sx .dl
Numbers and constants
#f09878 orange-dark-11
Literal values, including true/false/nil.
7.58:1number · regexpconstant.numeric · constant.language · constant.character
.m .mb .mf .mh .mi .mo .il .no
Operators and punctuation
#97a8b8 slate-dark-11
Present but recessive — structure you read past, not at.
6.90:1operatorkeyword.operator · punctuation
.o .ow .p
Comments
#72889d code-comment
Italic. The only role with no scale step of its own. Documentation comments belong here even though Chroma files them under String.Doc — a docstring is documentation, not data.
4.59:1commentcomment.line · comment.block · comment.block.documentation
.c .ch .cm .c1 .cs .sd
Invalid and deprecated
#e55b5b terminal red (normal)
Deprecated is struck through as well as coloured — the state does not depend on hue.
4.79:1(modifier) deprecatedinvalid.illegal · invalid.deprecated
.err

Modifiers are not colours

LSP modifiers combine with any token type: ten modifiers against ten roles is a hundred states. Hue cannot carry that, so it does not try.

LSP modifierTreatmentWhy
declaration · definitionWeight 500Where a name is introduced, distinguished from where it is used.
deprecatedLine-throughA state, not a category — it must survive greyscale.
documentationItalic, comment colourDoc comments are comments; they are not a separate hue.
readonly · static · abstract · async · defaultLibraryNo distinct colourTen modifiers times ten roles is a hundred combinations. Colour cannot carry that, and a theme that tries becomes unreadable.

Why comments have a dedicated token

Comments are the one syntax role with no scale step available to it. Steps 8–10 are border and solid-surface roles and are not held to text thresholds; step 11 is already spoken for by operators.

So code-comment (#72889d, 4.59:1) exists as a dedicated syntax token — the dimmest value that clears AA while staying visibly below operators. It is not a scale step and should not be treated as one.

Do

Group scopes into roles, and let a language’s grammar map onto them. Keep the role count under ten, and check every value against the code surface.

Don't

Give each LSP token type its own hue, or use the accent as a syntax colour — it marks the primary action, and a code block is not one.

Worked examples

Each block below is a real, compilable-shaped fragment chosen to exercise as many of the ten roles as its language has. The coverage table after them records which roles each language actually reaches — several cannot reach all ten, and that is a property of the language, not a gap in the theme.

C

/* Ring buffer — fixed capacity, no allocation after init. */
#include <stdint.h>
#define RING_CAP 256          // macro: a decorator-role token

typedef enum { RING_OK = 0, RING_FULL = 1 } ring_status_t;

typedef struct {
    uint8_t  data[RING_CAP];
    size_t   head, tail;
    _Bool    wrapped;
} ring_t;

static inline size_t ring_len(const ring_t *r) {
    return (r->head - r->tail) & (RING_CAP - 1);
}

static const char *RING_TAG = "ring\n";   // string literal

ring_status_t ring_push(ring_t *restrict r, uint8_t byte) {
    // Reject when one slot short of capacity, so head never meets tail.
    if (ring_len(r) == RING_CAP - 1) return RING_FULL;
    r->data[r->head++ & (RING_CAP - 1)] = byte;
    return RING_OK;
}

C++

// Policy-based cache. Types, templates, and a lambda.
#include <string>
#include <unordered_map>

namespace projectious::cache {

template <typename Key, typename Value>
class LruCache final {
public:
    explicit LruCache(std::size_t capacity) noexcept : capacity_{capacity} {}

    [[nodiscard]] auto get(const Key& key) const -> const Value* {
        const auto it = entries_.find(key);
        return it == entries_.end() ? nullptr : &it->second;
    }

    void put(Key key, Value value) {
        static constexpr auto kTag = "lru";  // string literal
        // Evict before insert so size never exceeds the capacity.
        if (entries_.size() >= capacity_) evict();
        entries_.emplace(std::move(key), std::move(value));
    }

private:
    void evict() noexcept { /* … */ }

    std::size_t capacity_{0};
    std::unordered_map<Key, Value> entries_{};
};

}  // namespace projectious::cache

Python

"""Pipeline stages and their policy gates."""

from __future__ import annotations

import functools
from dataclasses import dataclass, field
from typing import Final, Iterable

# Retry budget is a policy decision, not a tuning knob.
MAX_RETRIES: Final[int] = 3
DEFAULT_POLICY = "strict"


@dataclass(frozen=True, slots=True)
class Stage:
    """A single stage. Immutable once constructed."""

    name: str
    policy: str = DEFAULT_POLICY
    retries: int = 0
    tags: list[str] = field(default_factory=list)

    @property
    def is_strict(self) -> bool:
        return self.policy == "strict"

    @staticmethod
    def parse(raw: str) -> "Stage":
        name, _, policy = raw.partition(":")
        return Stage(name=name.strip(), policy=policy or DEFAULT_POLICY)


@functools.lru_cache(maxsize=None)
def validate(stages: Iterable[Stage]) -> bool:
    for stage in stages:
        if stage.retries > MAX_RETRIES:
            raise ValueError(f"{stage.name!r} exceeds {MAX_RETRIES} retries")
    return True

Rust

//! Policy evaluation for pipeline stages.

use std::collections::HashMap;
use std::fmt::{self, Display};

const MAX_RETRIES: u32 = 3;

/// How strictly a stage is evaluated.
#[derive(Debug, Clone, Copy, PartialEq, Eq)]
pub enum Policy {
    Strict,
    Advisory,
}

#[derive(Debug, Default)]
pub struct Stage<'a> {
    pub name: &'a str,
    pub policy: Option<Policy>,
    pub retries: u32,
}

impl<'a> Stage<'a> {
    // Strict by default: a gate that is not configured should fail closed.
    pub fn new(name: &'a str) -> Self {
        Self { name, policy: Some(Policy::Strict), retries: 0 }
    }

    pub fn validate(&self) -> Result<(), String> {
        if self.retries > MAX_RETRIES {
            return Err(format!("{} exceeds {MAX_RETRIES} retries", self.name));
        }
        Ok(())
    }
}

impl Display for Policy {
    fn fmt(&self, f: &mut fmt::Formatter<'_>) -> fmt::Result {
        write!(f, "{}", match self { Policy::Strict => "strict", _ => "advisory" })
    }
}

Go

// Package pipeline evaluates stages against their policy gates.
package pipeline

import (
	"errors"
	"fmt"
)

const MaxRetries = 3

// Policy is how strictly a stage is evaluated.
type Policy int

const (
	Strict Policy = iota
	Advisory
)

var ErrTooManyRetries = errors.New("stage exceeds retry budget")

type Stage struct {
	Name    string `json:"name"`
	Policy  Policy `json:"policy"`
	Retries int    `json:"retries,omitempty"`
}

func (s *Stage) Validate() error {
	if s.Retries > MaxRetries {
		return fmt.Errorf("%q: %w", s.Name, ErrTooManyRetries)
	}
	return nil
}

func ValidateAll(stages []Stage) (ok bool, err error) {
	for i := range stages {
		if err = stages[i].Validate(); err != nil {
			return false, err
		}
	}
	return true, nil
}

Java

package work.projectious.pipeline;

import java.util.List;
import java.util.Objects;

/** A single pipeline stage and its policy gate. */
public final class Stage implements Comparable<Stage> {

    public static final int MAX_RETRIES = 3;
    public static final long TIMEOUT_MS = 30_000L;
    public static final int MASK = 0xFF;

    private final String name;
    private final Policy policy;
    private int retries = 0;
    private double budget = 12.60;

    public Stage(String name, Policy policy) {
        this.name = Objects.requireNonNull(name, "name");
        this.policy = policy;
    }

    @Override
    public int compareTo(Stage other) {
        return this.name.compareTo(other.name);
    }

    @Deprecated(since = "2.0", forRemoval = true)
    public boolean isStrict() {
        return policy == Policy.STRICT;
    }

    public void validate(List<String> errors) throws IllegalStateException {
        if (retries > MAX_RETRIES) {
            throw new IllegalStateException("%s exceeds %d retries".formatted(name, MAX_RETRIES));
        }
    }

    public enum Policy { STRICT, ADVISORY }
}

Assembly (NASM)

; Sum a byte array. rdi = pointer, rsi = length, returns in rax.
        section .data
msg:    db  "sum: ", 0
LEN     equ 5

        section .text
        global  sum_bytes

sum_bytes:
        xor     rax, rax            ; accumulator
        test    rsi, rsi
        jz      .done               ; empty input

.loop:
        movzx   rdx, byte [rdi]
        add     rax, rdx
        inc     rdi
        dec     rsi
        jnz     .loop

.done:
        ret

Bash

#!/usr/bin/env bash
# Validate a pipeline definition and promote it when the gates pass.
set -euo pipefail

readonly MAX_RETRIES=3
readonly POLICY="${PIPELINE_POLICY:-strict}"
declare -A GATE_STATUS=()

log() { printf '%s  %s\n' "$(date -u +%FT%TZ)" "$*" >&2; }

validate_stage() {
    local -r name="$1" retries="${2:-0}"
    if (( retries > MAX_RETRIES )); then
        log "ERROR ${name} exceeds ${MAX_RETRIES} retries"
        return 1
    fi
    GATE_STATUS["$name"]="ok"
}

main() {
    local -a stages=("validate" "deploy")
    for stage in "${stages[@]}"; do
        validate_stage "$stage" 0 || exit 1
    done
    log "policy=${POLICY} stages=${#stages[@]}"
}

main "$@"

LaTeX

\documentclass[11pt,a4paper]{article}
\usepackage[utf8]{inputenc}
\usepackage{amsmath}

% Pipeline notation used throughout the paper.
\newcommand{\stage}[2]{\ensuremath{#1 \xrightarrow{#2}}}

\title{Policy Gates in Composable Pipelines}
\author{Jane Doe}

\begin{document}
\maketitle

\section{Definitions}
A stage $s_i$ passes when its retry count $r_i \leq 3$:
\begin{equation}
    \forall s_i \in S : r_i \leq R_{\max}, \quad R_{\max} = 3
\end{equation}

\begin{itemize}
    \item \textbf{Strict} — the gate fails closed.
    \item \emph{Advisory} — the gate records and continues.
\end{itemize}

\end{document}

Markdown

---
title: Stage reference
weight: 10
---

# Stage reference

A stage passes when its retry count stays at or below **three**. See the
[policy guide](../policy/) for the full rules.

## Fields

| Field | Type | Default |
|---|---|---|
| `name` | string | — |
| `policy` | enum | `strict` |

> Advisory gates record a failure and continue. Strict gates fail closed.

1. Validate the configuration
2. Request promotion
3. Deploy

```sh
pipeline validate --policy strict
```

<!-- Deprecated: `--legacy-gate` is removed in 2.0. -->

JSON

{
  "$schema": "https://projectious.work/schema/pipeline-2.json",
  "name": "validate-deploy",
  "policy": "strict",
  "retries": 3,
  "enabled": true,
  "owner": null,
  "budget": 12.6,
  "stages": [
    { "name": "validate", "gate": "strict", "timeoutSeconds": 120 },
    { "name": "deploy", "gate": "advisory", "timeoutSeconds": 600 }
  ],
  "tags": ["platform", "eu-central"]
}

YAML

# Pipeline definition — one policy gate per stage.
apiVersion: projectious.work/v2
kind: Pipeline
metadata:
  name: validate-deploy
  labels: { team: platform, region: eu-central }

defaults: &defaults
  policy: strict
  retries: 3
  enabled: true

spec:
  <<: *defaults
  budget: 12.60
  owner: ~
  stages:
    - name: validate
      timeoutSeconds: 120
    - name: deploy
      policy: advisory
      timeoutSeconds: 600
  owner: "platform@projectious.work"
  schema: 'https://projectious.work/schema/pipeline-2.json'
  notes: |
    Advisory gates record and continue.
    Strict gates fail closed.

TOML

# Pipeline definition — one policy gate per stage.
schema = "https://projectious.work/schema/pipeline-2.json"

[pipeline]
name    = "validate-deploy"
policy  = "strict"
retries = 3
enabled = true
budget  = 12.60
created = 2026-08-02T09:00:00Z
tags    = ["platform", "eu-central"]

[[pipeline.stage]]
name           = "validate"
gate           = "strict"
timeoutSeconds = 120

[[pipeline.stage]]
name           = "deploy"
gate           = "advisory"
timeoutSeconds = 600

What each language reaches

The table is measured from the rendered page, not asserted: every block above is parsed and its emitted token classes are mapped back to the roles. means the role appears in that example.

LanguagePlainKeywordTypeFunctionMacroStringNumberOperatorCommentReached
C9/9
C++9/9
Python9/9
Rust9/9
Go·8/9
Java·8/9
Bash··7/9
Assembly (NASM)9/9
LaTeX····5/9
Markdown···6/9
JSON·····4/9
YAML···6/9
TOML···6/9

Nine roles rather than ten, because invalid only appears when a grammar actually fails to parse — a correct example cannot demonstrate it.

Where a language falls short, the reason is the language or the lexer:

  • Bash — no type system, and Chroma’s shell lexer does not mark function definitions.
  • Go — Go has no macro or annotation construct; its struct tags are strings.
  • Java — Chroma’s Java lexer emits a plain name for every numeric literal, so numbers cannot be separated. A lexer limitation, not a palette one.
  • LaTeX — No type, callable or operator concept in the grammar — commands are keywords.
  • Markdown — Prose, not code: there is nothing to name, call, or annotate.
  • JSON — By design: no comments, no identifiers, no callables. Keys take the keyword role.
  • YAML — Anchors and merge keys take the macro role; there are no callables or types.
  • TOML — Table headers take the plain role; there are no callables or types.

Inline code

Inline code does not take the dark block treatment — it follows the surrounding surface. On light surfaces it sits on midnight-2 (light scale) with orange-11 text; in dark mode both values shift to their dark-scale counterparts. It uses IBM Plex Mono at 13px with a 3px radius.

Terminal output

Terminal blocks use the same dark surface. Prompts take the comment colour, output takes the operator colour, so a transcript stays readable without becoming a second syntax theme.

$ hugo --gc --minify
Start building sites …
Total in 842 ms

3.5 - Icons

Lucide as the icon library, and how icons are sized and coloured.

Library

The system uses Lucide — an actively maintained fork of Feather with over 1,400 icons.

PropertyValue
LicenceISC (functionally equivalent to MIT)
Commercial usePermitted
AttributionNot required in product UI; retain the notice in source
ModificationPermitted

ISC is one of the most permissive open-source licences available, which is why it was chosen over icon sets with attribution or share-alike terms. See the legal assessment for the clearance detail.

Getting the actual icon

Every icon in this system is a verbatim Lucide path. The specimens on this page are lucide/shield, copied from the library rather than approximated — including the 1 1 0 0 1 arc segments that give Lucide its corner radius, which is exactly the character a redrawn path loses.

Take the file, do not trace it:

curl -O https://unpkg.com/lucide-static@0.544.0/icons/shield.svg

Pin the version. lucide-static@latest resolves to whatever shipped this morning, which lets an upstream release silently change a committed document. The copies used by the worked examples are vendored at brand/examples/lucide/ at a pinned version, with the upstream ISC notice beside them.

Inline the <path> and set width, height, and stroke at the use site; keep viewBox="0 0 24 24", fill="none", stroke-width="2", and both stroke-linecap and stroke-linejoin at round. Changing any of those five is what makes an icon stop looking like the rest of the set.

Sizes on the 4px grid — 16 / 20 / 24 / 32px
16
20 — default
24
32
accent — primary action
Icon with a label, and an icon button
Policy enforced

Usage

  • Stroke width 2, matching Lucide’s default. Do not thin or thicken strokes to “match” a layout.
  • Size on the 4px grid: 16, 20, 24, 32px. 20px is the default for inline UI.
  • Colour follows text. An icon beside a label takes the label’s colour. Standalone icons carrying meaning take --color-secondary; an icon marking the primary action takes the accent.
  • Icons are not decoration. Every icon must carry meaning the label does not already carry, or be marked aria-hidden="true".
Do

Pair icons with text labels wherever the meaning is not universally understood. Give standalone icon buttons an accessible name.

Don't

Mix icon sets, recolour icons to arbitrary hues, or use an icon as the only indicator of state.

3.6 - Forms

Input sizing, labels, focus, error, and disabled states.

Sizing

SizeHeight
sm32px
md40px — the default
lg48px

All inputs are set in Source Sans 3 at 13px.

Sizes — sm 32 · md 40 · lg 48
Small
Medium
Large

States

StateTreatment
Defaultslate-7 border
Focusmidnight-9 border + 2px focus ring, midnight at 15% alpha, 2px offset
Errororange-9 border + orange-1 background
Disabledslate-4 background, slate-8 text, cursor: not-allowed
Every state
Default
Focus
ErrorDescribe the problem in words.
Disabled

Labels

Labels use the overline style and sit above the field. Floating labels are not used anywhere in the system — they hide the label at exactly the moment the user is filling the field, and they break at long label lengths.

.field__label {
  font-size: 11px;
  font-weight: 600;
  line-height: 1.3;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--color-secondary);
}

Validation

  • Error text sits below the field, in orange-11 on light surfaces.
  • Never rely on border colour alone to signal an error — pair it with text.
  • Validate on blur, not on every keystroke; re-validate on submit.
Do

Keep labels visible at all times. Give every field an associated <label> and describe errors in words.

Don't

Use placeholder text as a label, signal errors with colour alone, or disable the submit button without explaining what is missing.

3.7 - States

Empty, loading, and error states — the screens a component set never shows you.

A component set shows every part working. A product spends a lot of its life in the three states where nothing is working yet: there is no data, the data has not arrived, and the data will not arrive. Those three screens are where a design system is actually tested, so they are specified here rather than left to whoever hits them first.

Every state on this page follows the same shape:

What is truewhythe one thing to do about it.

If a state cannot name the one thing to do, it is an error state with an optimistic title.

Empty states

Three kinds, and they are not interchangeable:

KindWhenThe action
First runThe feature works; nothing has been created yetThe accent button that creates the first one
Filtered to nothingThere is data; the current filter excludes all of itClear the filter — and show what the filter is
Nothing to reportEmpty is the good outcome — no open findingsNo action. Say so plainly

The first-run empty state is the only one that gets an accent button — it is the only one where creating something is what the user came to do. “Filtered to nothing” gets a ghost button, because the fix is to undo, not to create.

First run, filtered to nothing, nothing to report
No pipelines yet
A pipeline runs your policy checks before a deployment is promoted.
No pipelines match
48 pipelines exist. None are both strict and failing.
No open findings
The last audit completed 4 minutes ago and found nothing.
Healthy

An empty state is body text, not an illustration. The system’s answer to a blank screen is a diagram or nothing, never a mascot or a spot illustration of a person holding a magnifying glass.

Loading states

Two mechanisms, chosen by what you know about the shape of what is coming:

UseWhy
SkeletonYou know the layout — a table of rows, a card grid, a KPI rowThe layout does not jump when content arrives
SpinnerYou know nothing — an action in flight, an indeterminate waitThere is no shape to promise

Prefer the skeleton. A spinner in the middle of a region that is about to become a table tells the user nothing and then reflows the page underneath them.

A skeleton is midnight-2 blocks at the real dimensions of the content, with the real gaps and the real number of rows where that is known. It carries a 100ms shimmer at --duration-standard, and it does not shimmer at all under prefers-reduced-motion: reduce — it simply sits there as static blocks.

Skeleton — real dimensions, real row count
Spinner — indeterminate work, with its label
Applying changes…

Timing rules, so the loading state does not become its own flicker:

  • Under 200ms — show nothing. A skeleton that appears and vanishes is worse than a brief pause.
  • 200ms to 10s — skeleton or spinner.
  • Over 10s — a determinate pj-progress bar with a count (“3 of 12 checks”), or the state moves to a background job with its own row in the list.

Every loading region carries role="status" and an accessible label, or a screen-reader user gets silence where a sighted user gets motion. Never animate a skeleton in a way that hides that the operation has stalled — a shimmer that runs for two minutes says “working” when the truth is “stuck”.

Error pages

Full-page errors — 404 and 500 — are the brand’s worst-case first impression, so they use the same page shell and the same voice as everything else. No apology paragraph, no cartoon, no error code as a headline.

404500
Headline“That page does not exist”“Something failed on our side”
BodyWhat might have happened, in one sentenceWhat we know, and whether it is being worked on
ActionBack to a real destination + searchRetry, and a route to a status page or support
BlameThe link, not the readerUs, explicitly

The code (404, 500) appears as an overline above the headline, in the muted foreground — findable when someone is reporting the problem, never the loudest thing on the page.

404 and 500 — same shell, different obligation
Error 404
That page does not exist
The link may be out of date, or the pipeline may have been deleted.
Error 500
Something failed on our side
The request did not complete. Nothing was deployed. Reference req_8f2c14.

A 500 says what did not happen. “Nothing was deployed” is the sentence the reader needs; “an unexpected error occurred” is the sentence they cannot act on. If the outcome is genuinely unknown, say that instead — it is a different fact and it changes what they do next.

Inline errors

Not every failure takes the page. A failure scoped to one region stays in that region, so the rest of the screen remains usable:

  • A field fails with pj-input--error and a message below it — never a tooltip, never colour on the border alone.
  • A panel fails with a pj-alert--danger inside the panel and a retry control, while the surrounding page keeps working.
  • A background job fails into a row in the activity feed with a pj-status --err dot and the word “Failed”.
Panel-scoped failure — the page keeps working
Agent activity
Could not load activity
The activity service did not respond. Everything else on this page is current.
Do

Say what is true, why, and the one thing to do. Use a skeleton wherever the layout is known. Label every loading region for screen readers. Tell a reader what did not happen when something failed.

Don't

Show “no results” before the response arrives, put an accent button on a “filtered to nothing” state, headline an error with its status code, or let a region-scoped failure take the whole page.

3.8 - Accessibility

Keyboard order, skip links, focus management across composed layouts, and the ARIA the component set requires.

Accessibility appears throughout this system as measurements — contrast ratios on Colour, the 44px touch floor on Responsive, the focus trap on modals. This page covers what those cannot: order, announcement, and focus — the properties that only exist once components are composed into a screen.

The target is WCAG 2.2 Level AA.

Reading and focus order

There is one order, and the DOM defines it. Keyboard order, screen-reader order, and visual order must agree.

That makes source order a layout constraint, not a detail: write regions in the order they should be read, and let CSS place them. The page shell is therefore authored as skip link → header → sidebar → main → complementary, and Grid puts the sidebar on the left.

Never use order, row-reverse, or grid-area to change the sequence a reader encounters. It moves the pixels and leaves the keyboard behind, which is exactly the bug that a stacked mobile layout exposes: if the DOM is already in reading order, the collapse to one column is free.

Never set a positive tabindex. tabindex="0" puts an element in the natural order and tabindex="-1" makes it programmatically focusable; anything above zero creates a second, competing order.

Every page begins with a skip link — the first focusable element in the DOM, visually hidden until focused, then rendered as a normal control against the midnight header.

One skip link per major landmark the keyboard would otherwise have to traverse. For the page shell that is two: Skip to content and Skip to navigation. A sidebar of thirty items in front of the content is thirty tab stops on every single page.

<a class="pj-skip" href="#main">Skip to content</a>
<a class="pj-skip" href="#nav">Skip to navigation</a>
.pj-skip {
  position: absolute;
  left: var(--space-4);
  top: calc(-1 * var(--space-9));      /* off-screen, still focusable */
  z-index: 100;
  padding: var(--space-2) var(--space-4);
  min-height: 44px;
  background: var(--color-primary);
  color: #fff;
  border-radius: var(--radius-md);
  transition: top var(--duration-standard) var(--ease-out);
}
.pj-skip:focus { top: var(--space-4); }

The target must be able to receive focus: <main id="main" tabindex="-1">. Without it, some browsers move the viewport but leave focus at the top of the document, and the next Tab lands back in the navigation.

Landmarks

The page shell maps onto landmarks one-to-one. Use the elements, not role attributes on divs:

RegionElementNotes
Sidebar<nav aria-label="Sections">The label distinguishes it from any other nav
Header<header>The page title inside it is the <h1>
Content<main id="main" tabindex="-1">Exactly one per page
Secondary panel<aside aria-labelledby="…">Points at the panel’s own heading
Footer<footer>

Two nav elements on a page need two different aria-labels. An unlabelled pair is announced as “navigation, navigation”.

Headings are a real hierarchy, not a type ramp: one <h1> per page, no skipped levels. If a heading is the wrong size, restyle it — do not renumber it.

Focus visibility

Focus is always visible. The system never sets outline: none without replacing it with something at least as loud.

The focus ring is a 2px orange-10 (#cc4528) outline at 2px offset, drawn with :focus-visible so a mouse click on a button does not leave a ring behind while keyboard focus still does.

Focus ring — 2px accent, 2px offset, on both surfaces
Tab to see the real thing
:focus-visible {
  outline: 2px solid var(--color-accent-solid);
  outline-offset: 2px;
}

The offset matters: at 0 the ring sits on the control’s own border and disappears against an outline button, whose border is already the accent.

Moving focus

Focus moves only in response to something the user did, and it always ends somewhere they can see.

EventFocus goes to
Modal opensThe modal’s first focusable element, or its heading
Modal closesThe control that opened it
Drawer or menu opensIts first item
A route changesThe new page’s <h1>, or <main>
A validation error appears on submitThe first invalid field
A row is deletedThe next row, or the region’s heading if it was the last

Modals and drawers trap focus while open and close on Esc. Everything else must not trap: a Tab inside a table, a card, or a tab strip leaves it again.

Deleting a row without moving focus leaves it on a detached node, which drops the keyboard user back at the top of the document — a silent, common, and entirely avoidable regression.

ARIA for the composed patterns

The components page shows tabs, navigation, status, and overlays as markup. This is what each owes assistive technology once it is real.

Tabs

pj-tabs is a tab strip, so it needs the full pattern: role="tablist" on the container, role="tab" with aria-selected on each tab, role="tabpanel" with aria-labelledby on each panel. Arrow keys move between tabs; Tab leaves the strip entirely — only the selected tab is in the tab order.

If arrow-key navigation is not implemented, do not use the tab roles. A tablist that does not respond to arrow keys is worse than a list of links, because it has promised behaviour it does not have.

The current page in a pj-sidebar or pj-navbar is marked aria-current="page". The 600-weight and the accent underline are the visual half of that statement; aria-current is the other half, and neither substitutes for the other.

Status and semantic colour

Every pj-status dot is paired with its text label. That rule appears on the components page as a visual-design rule; it is also the accessibility rule, and it is why the system has no bare-dot variant to reach for.

Live regions announce changes that happen without a user action:

RegionAttribute
Loading regionrole="status" + aria-label
Toast, non-urgent updatearia-live="polite"
Validation summary, failurearia-live="assertive"
Progress barrole="progressbar" with aria-valuenow / min / max

Reserve assertive for things that interrupt correctly. An assertive region that fires on every keystroke makes the page unusable with a screen reader.

Icons

An icon that repeats its label is aria-hidden="true". An icon that is the control carries the accessible name: <button aria-label="Security settings">. See Icons.

Tables

A pj-table uses <th scope="col">, and scope="row" on the identifying column. Sortable headers carry aria-sort="ascending" | "descending" | "none", updated when the sort changes — the arrow glyph alone is not announced. Multi-level headers need scope="colgroup" on the group row.

Motion and preference

The motion rules are an accessibility requirement, not a stylistic one. Everything animated is wrapped in prefers-reduced-motion: no-preference, or neutralised under reduce.

Skeletons stop shimmering under reduce but stay visible — the loading state is information, and removing it would remove the information along with the motion.

What to check before shipping a screen

  1. Tab from the address bar to the end. Focus is visible at every stop and the order matches the visual order.
  2. The skip link is the first stop, and using it lands focus in <main>.
  3. Nothing is reachable only by mouse; nothing is reachable only by keyboard.
  4. Every image, icon button, and form control has an accessible name.
  5. Zoom to 200% and to 400%. Nothing is clipped; nothing scrolls in two directions at once.
  6. Turn colour off — greyscale the screen. Every state is still distinguishable.
  7. Contrast every new pairing against its actual surface, not against white.
Do

Write regions in reading order and place them with CSS. Return focus to the trigger when an overlay closes. Pair every colour signal with text. Label both nav landmarks.

Don't

Use a positive tabindex, reorder content with order or grid-area, remove a focus outline without replacing it, or apply tab roles to a strip that does not handle arrow keys.

4 - Themes

Configuration of theme framworks for usage with the projectious.work brand system

This section contains guidance for configuring selected theming frameworks to use the projectious.work brand.

The Hugo guide combines the implementation contract, theme-specific guidance, and review fixtures in one page. It currently contains configurations for Docsy and Hextra.

The Terminal guide covers the sixteen-colour ANSI palette and the configuration that applies it to tmux, WezTerm, Kitty, Ghostty, iTerm2, and Zellij.

4.1 - Hugo

The projectious.work implementation contract and theme guidance for selected Hugo theme frameworks: Docsy and Hextra.

This page is the source of truth for rendering the projectious.work brand with Hugo. It answers which files supply the brand, where a theme may be changed, and how to prove the result is conformant.

Choose the Docsy or Hextra subsection after reading the shared contract. The examples use named values such as midnight-9 and accent-solid; resolve those names from the canonical token source when building a production theme.

Implementation Contract

This contract applies before choosing Docsy or Hextra. It gives a human implementer and an AI agent one unambiguous answer to the theme’s source of truth, customization boundary, and release evidence.

Inputs and ownership

NeedCanonical inputDo not do this
Colour valuesbrand/tokens/tokens.jsonCopy arbitrary hex values into templates
CSS-friendly tokensbrand/tokens/variables.cssCreate a second, competing token file
Logo and iconsbrand/logo/ supplied SVG or raster variantsRedraw, recolour, crop, or stretch a mark
Type rolesBrand typography guidanceSubstitute a decorative display face
Content hierarchyThis documentation content tree and front matterEncode navigation order in CSS
Theme behaviorThe selected theme’s current official documentationPatch vendored source as the first option

A value copied from a code example is an illustration, not a replacement for the source of truth.

File boundary

Keep the theme dependency and the branded site separate. This lets a theme upgrade remain a small, reviewable dependency change.

site/
├── hugo.yaml
├── assets/
│   ├── css/custom.css                    # Hextra adapter
│   └── scss/
│       ├── _variables_project.scss       # Docsy Bootstrap variables
│       ├── _variables_project_after_bs.scss
│       └── _styles_project.scss          # Docsy component overrides
├── layouts/_shortcodes/                  # Hextra: pj-callout only
├── static/
│   ├── images/                           # supplied logo variants only
│   └── favicons/                         # supplied favicon variants only
├── content/docs/                         # navigation and page content
└── themes/ or go.mod                     # pinned theme dependency

Do not place project branding under a vendored theme directory. Use only the documented extension point first; document any deliberate exception in the theme’s upgrade notes.

Non-negotiable visual rules

  1. Use Plus Jakarta Sans for headings, Source Sans 3 for reading copy, and IBM Plex Mono for code.
  2. Use accent-solid (#cc4528) for a single primary action per view. Its white label meets the normal-text contrast floor; identity orange does not automatically do so.
  3. Keep ordinary links blue. Accent colour is emphasis, not the default link colour.
  4. Keep code surfaces dark in both light and dark modes. Syntax tokens must be tested against that dark surface.
  5. Use quiet surfaces, token borders, and modest radii: 3px small, 6px normal, 9px large. Do not introduce gradients or oversized shadows.
  6. Support a user-controlled light/dark mode when the selected theme supports it. Test both modes independently; never make a dark mode by inverting a light screenshot.
  7. Make focus visible without depending on colour alone. The current-page marker, active navigation item, and alerts need a non-colour cue too.

The shared semantic layer

Both themes bind to one token set. A theme adapter may only map these names onto its own selectors; it may not redefine what a name means, and it may not introduce a colour that is not in this table. This is what makes a Docsy site and a Hextra site recognisably the same product, and it is the only reason the two dark modes can be reviewed against each other.

Every value below is a step from the canonical scales in brand/tokens/tokens.json. The ratio column is the measured contrast against the surface that role actually sits on.

TokenRoleLightDarkContrast (light / dark)
--pj-canvasApp background — page, navbar, sidebar, TOC#f8f9fb#0e1720step 1
--pj-surfaceCards, panels, inputs — elevated above the canvas#ffffff#131e2bstep 2 dark
--pj-surface-hoverHovered rows and menus#e2e9f2#1a2b3estep 3
--pj-textReading copy#142438#c5daf015.68 / 12.62
--pj-text-secondaryNavigation rest state, TOC, captions, metadata#5c6f82#97a8b85.18 / 7.41
--pj-headingH1–H6#1d3352#c5daf012.75 / 12.62
--pj-linkInline and navigation links#3a5a82#8aacc87.08 / 7.59
--pj-link-hoverLink emphasis only — accent as text, step 11#c04424#ea75584.87 / 6.18
--pj-nav-active-bgCurrent-page tint#d3deec#20354dstep 4
--pj-nav-active-textCurrent-page label#1d3352#c5daf010.42 / 8.74
--pj-borderDivider: cards, tables, navbar, section rules#cdd0d5#263f5a1.55 / 1.67
--pj-border-strongInputs and controls whose edge is the affordance#546a82#4d70985.58 / 3.52
--pj-actionPrimary action fill#cc4528#cc45284.72 with white
--pj-action-hoverPrimary action hover fill#b84228#b842285.46 with white
--pj-action-labelPrimary action label#ffffff#ffffff
--pj-focusKeyboard focus ring#cc4528#f098784.72 / 8.15
--pj-codeAlways-dark code surface#0e1720#0e1720
--pj-code-textCode foreground#c5daf0#c5daf012.62
--pj-code-chromeFilename bar and copy control on the code block#131e2b#131e2b
--pj-info-bg / --pj-info-borderInformational#e2e9f2 / #7490b2#1a2b3e / #4d70983.29 / 3.52 border
--pj-success-bg / --pj-success-borderCompleted#d1ebe0 / #2f7d65#18382d / #6cc0904.95 / 8.24 border
--pj-warning-bg / --pj-warning-borderNeeds attention#f5ecd0 / #8b6508#3d1e13 / #e0a92a5.30 / 8.50 border
--pj-danger-bg / --pj-danger-borderBlocked#f9e3e1 / #a8261c#3a1d20 / #f08b807.10 / 7.49 border

Four rules follow from the table and are not negotiable per theme:

Surfaces come off the ramp in step order, in both modes. The step roles are not decorative: step 1 is the app background, step 2 the subtle section band, steps 3–5 element fills, hover and active. Light mode used pure white as its canvas for a while, which reads fine on its own but leaves a card with nothing to lift off — a white panel on a white page separates by border alone, and the elevation scale has no room to work. Taking the canvas to step 1 puts white back where it is useful, as the raised surface.

The accent has a text step and a solid step, and they are different. Step 10 is “solid hover” — a surface role. Accent used as text, which in practice means a link hover, takes step 11, the scale’s low-emphasis text step. Solid accent fills keep step 10 with a white label. Using step 10 as text is the most common way this system gets bent: it passes on white at 4.72:1 and then fails the moment the surface underneath is anything but pure white.

There are two text tiers, not three. --pj-text and --pj-text-secondary are the only text colours. The scales define steps 11 and 12 as the text roles; a third “muted” tier has to come from step 9 or below, and no step below 11 clears 4.5:1 against the dark surfaces. If copy is not important enough for --pj-text-secondary, it is not important enough to ship.

The primary action is one colour in every mode and both themes. Fill --pj-action, hover --pj-action-hover, label always white. It does not lighten in dark mode and the label never changes colour, because every alternative either drops white below 4.5:1 or forces the label to invert on hover. Signal the dark-mode hover with the focus ring and elevation instead.

The warning border is gold, not the accent. #e05232 is the identity colour; using it as the warning edge makes every warning read as a brand flourish and makes the accent read as an error. Gold #8b6508 and #e0a92a carry the warning role in the two modes.

The header may be the one neutral surface. The default is a navbar that takes the canvas colour, so the reading surface runs unbroken from the top of the window. A site whose dark mode needs more separation may instead give the header the slate ramp — #20262c, 1.18:1 against the navy canvas — which leaves navy as the only saturated surface and lets the content read as the page rather than as another bar. The documentation site does this. Pick one and apply it in both themes; what is not allowed is a header in a third colour that is neither the canvas nor a documented surface step.

Dividers are quiet, and they are never the accent. A brand-coloured divider is a recurring request and the answer is no: the accent marks the one action a view is asking for, and a page whose every rule is orange has spent it. Orange is also poor as a line — 3.87:1 on white and 4.67:1 on midnight, loud enough to read as content and muddy at 1px. Where a divider needs more presence, raise its contrast and leave its weight at 1px; a 1px rule at 1.55:1 reads crisper than a 2px rule at 1.2:1 and stays out of the reading path. The accent may take one structural job per page — the documentation site uses a 40px accent lead-in on the section rule under each H2 — but never the rule itself.

--pj-border is a divider that groups content; it sits below 3:1 and that is correct, because the content it separates carries its own contrast. --pj-border-strong is for an input or control whose edge is the only thing announcing that it is interactive, and it clears 3:1 in both modes.

Required page states

Review these states with real content before approving the theme. A theme that only renders the home page is not complete.

StateWhat it proves
Long documentation pageReading measure, headings, TOC, tables, inline code
Page with a primary actionAccent contrast, hover, focus, disabled treatment
Code-heavy pageDark code surface, syntax, copy affordance, overflow
Nested navigationCurrent state, mobile menu, keyboard traversal
Search resultsQuery control, result hierarchy, empty state
Callouts and statusSemantic success, info, warning, danger states
Wide image and tableResponsive overflow and meaningful alternative text
Light and dark modePaired surfaces, logo/favicons, contrast, no flash

Release evidence

Attach or record the following for a theme change:

  • the pinned theme version and the official API/configuration pages consulted;
  • screenshots at 320px and 1280px in light and dark mode;
  • keyboard evidence for the navbar, sidebar, search, theme toggle, and a primary action;
  • automated build output and a manual check at 200% zoom;
  • a list of project override files, confirming that no vendored theme source was edited.

The Docsy and Hextra review fixtures below use comparable content states so visual regressions during a theme migration are easy to see.

Docsy

Open the Docsy example to inspect the documented patterns in a working site.

Docsy is Hugo’s Bootstrap-and-SCSS documentation theme. Its documented project SCSS files are the supported customization seam; this is where the brand belongs. Do not edit themes/docsy/.

What conformant looks like

Use a confident but quiet technical shell: a light navigation bar, a clear page title, white reading surfaces, and cards or callouts only where they help scanning. Reserve dark surfaces for code, the footer, and dark mode.

Heading hierarchy example

The page title Hugo contains H2 sections, such as Docsy, and each H2 can contain H3 subsections. H4 headings provide one further detail level. Hugo’s table of contents is configured to include headings through H4.

ElementRequired treatment
NavbarCanvas colour at 85% with blur and a hairline underline — no fill of its own
Sidebar and TOCCanvas colour, no panel fill; a hairline and whitespace do the separating
Footer--pj-footer, supplied logo, and readable light text
HeadingsPlus Jakarta Sans, 700–800; tight tracking above 20px
Body and navigationSource Sans 3, 16px / 1.65 for long-form content
CodeIBM Plex Mono on an always-dark surface
Primary actionOne accent-solid control, white label, 6px radius
Cards and callouts9px radius, token border, restrained shadow; semantic colours only
Light and darkdata-bs-theme palettes tested independently; never invert a screenshot

Install and configure the theme

Use the current Docsy installation method selected by the site (Hugo module, submodule, or checked-in theme). Keep the version pinned and upgrade it in its own pull request. The Docsy content guide documents the docs content type and its generated nested side navigation.

For a site rooted at src/, this is the relevant shape of hugo.yaml:

theme: [docsy]
enableGitInfo: true

markup:
  goldmark:
    renderer:
      unsafe: true # only when reviewed Hugo/HTML examples require it
  highlight:
    noClasses: false

params:
  ui:
    navbar_logo: true
    navbar_theme: light
    showLightDarkModeMenu: true
    sidebar_menu_compact: true
    sidebar_menu_foldable: true
    sidebar_search_disable: false
  copyright:
    authors: "Projectious"
    from_year: 2026

menu:
  main:
    - name: Documentation
      url: /docs/
      weight: 10

Keep pages under content/docs/. A section _index.md creates a sidebar group; descendant page weight values create a deliberate order. The following is enough to make a new group and pages appear as a nested Docsy sidebar menu:

content/docs/
└── platform/
    ├── _index.md       # title: Platform; weight: 40
    ├── deployment.md   # title: Deployment; weight: 10
    └── operations.md   # title: Operations; weight: 20

For a complete local kitchen-sink implementation, see the Docsy example. It is built manually with the scripts in examples/hugo-docsy/ and deployed beneath the GitHub Pages site.

Use title, linkTitle, description, and weight in front matter. A description also feeds document summaries and search metadata. Internal links use relref, so a changed base URL cannot silently break them.

Map the brand into Bootstrap and Docsy

Docsy reads project styles from assets/scss/ before theme styles. Place the following files in the site, not in the theme:

src/assets/scss/
├── _variables_project.scss
├── _variables_project_after_bs.scss
└── _styles_project.scss

Start with Bootstrap’s semantic roles, rather than assigning a brand colour to every individual selector.

// assets/scss/_variables_project.scss
$primary: #1d3352;   // midnight-9: headings, stable navigation
$secondary: #546a82; // slate-9: secondary UI
$success: #2f7d65;
$info: #3a5a82;
$warning: #8b6508;
$danger: #a8261c;

// slate-7 is a hairline, not a control edge: it measures 2.13:1 on white and
// leaves an input with no perceivable boundary. Use the strong border step.
$input-border-color: #546a82;

$font-family-sans-serif: "Source Sans 3", system-ui, sans-serif;
$font-family-monospace: "IBM Plex Mono", ui-monospace, monospace;
$headings-font-family: "Plus Jakarta Sans", system-ui, sans-serif;
$headings-font-weight: 700;
$body-line-height: 1.65;
$border-radius-sm: 3px;
$border-radius: 6px;
$border-radius-lg: 9px;
$enable-gradients: false;

Use the post-Bootstrap map file only when a named semantic role is genuinely missing:

// assets/scss/_variables_project_after_bs.scss
$projectious-colors: (
  "accent-solid": #cc4528,
  "surface": #f8f9fb,
);
$theme-colors: map-merge($theme-colors, $projectious-colors);

Then put type and shape rules in _styles_project.scss. Keep colour out of this part of the file — all of it belongs in the single colour layer below, so there is one place to look when a value is wrong.

// assets/scss/_styles_project.scss
@import url("https://fonts.googleapis.com/css2?family=IBM+Plex+Mono:wght@400;500&family=Plus+Jakarta+Sans:wght@400;500;600;700;800&family=Source+Sans+3:wght@400;500;600&display=swap");

h1, h2, h3, h4, h5, h6 { letter-spacing: -0.3px; }
code, pre { font-family: "IBM Plex Mono", monospace; }
.btn {
  border-radius: 6px;
  font-family: "Plus Jakarta Sans", sans-serif;
  font-weight: 600;
}
pre, .highlight { border-radius: 9px; }

How Docsy binds to the shared layer

Docsy’s colour work happens in two places: Bootstrap’s semantic variables, which Docsy and Bootstrap components read on their own, and a small custom property layer for the surfaces Bootstrap has no variable for. Do not restate hex values in component rules — bind to the token and let the mode switch do the work.

Shared tokenDocsy / Bootstrap binding
--pj-canvas--bs-body-bg; also .td-navbar, .td-sidebar, .td-toc
--pj-surface--bs-secondary-bg; .card, form controls
--pj-surface-hover.td-sidebar-link:hover, .dropdown-item:hover, .table-hover
--pj-text--bs-body-color
--pj-text-secondary--bs-secondary-color; sidebar and TOC rest state
--pj-heading--bs-heading-color
--pj-link / --pj-link-hover--bs-link-color / --bs-link-hover-color
--pj-nav-active-bg / --pj-nav-active-text.td-sidebar-link.active, .td-toc a.active
--pj-border--bs-border-color, .td-navbar bottom edge
--pj-border-strong$input-border-color, .form-control
--pj-action / --pj-action-hover.btn-primary
--pj-info-*--pj-danger-*.alert-info.alert-danger

Bootstrap’s $warning is the gold from the shared layer, not the accent. Docsy’s [data-bs-theme] attribute is the mode switch; the same token names resolve differently under it, so no component rule needs a dark-mode variant.

Complete Docsy color layer

Add this to assets/scss/_styles_project.scss, after the Bootstrap variables in assets/scss/_variables_project.scss. It is the whole surface map: the custom properties, the Bootstrap variables they drive, and the component rules that Bootstrap does not cover.

// assets/scss/_styles_project.scss

:root,
[data-bs-theme="light"] {
  --pj-canvas: #f8f9fb;
  --pj-surface: #ffffff;
  --pj-surface-hover: #e2e9f2;
  --pj-text: #142438;
  --pj-text-secondary: #5c6f82;
  --pj-heading: #1d3352;
  --pj-link: #3a5a82;
  --pj-link-hover: #c04424;
  --pj-nav-active-bg: #d3deec;
  --pj-nav-active-text: #1d3352;
  --pj-border: #cdd0d5;
  --pj-border-strong: #546a82;
  --pj-focus: #cc4528;
  --pj-info-bg: #e2e9f2;      --pj-info-border: #7490b2;
  --pj-success-bg: #d1ebe0;   --pj-success-border: #2f7d65;
  --pj-warning-bg: #f5ecd0;   --pj-warning-border: #8b6508;
  --pj-danger-bg: #f9e3e1;    --pj-danger-border: #a8261c;
  --pj-navbar: rgba(248, 249, 251, 0.85);
  --pj-footer: #f0f3f8;
}

[data-bs-theme="dark"] {
  --pj-canvas: #0e1720;
  --pj-surface: #131e2b;
  --pj-surface-hover: #1a2b3e;
  --pj-text: #c5daf0;
  --pj-text-secondary: #97a8b8;
  --pj-heading: #c5daf0;
  --pj-link: #8aacc8;
  --pj-link-hover: #ea7558;
  --pj-nav-active-bg: #20354d;
  --pj-nav-active-text: #c5daf0;
  --pj-border: #263f5a;
  --pj-border-strong: #4d7098;
  --pj-focus: #f09878;
  --pj-info-bg: #1a2b3e;      --pj-info-border: #4d7098;
  --pj-success-bg: #18382d;   --pj-success-border: #6cc090;
  --pj-warning-bg: #3d1e13;   --pj-warning-border: #e0a92a;
  --pj-danger-bg: #3a1d20;    --pj-danger-border: #f08b80;
  --pj-navbar: rgba(14, 23, 32, 0.85);
  --pj-footer: #131e2b;
}

// Mode-independent. The code surface is dark in both modes by design.
:root {
  --pj-action: #cc4528;
  --pj-action-hover: #b84228;
  --pj-action-label: #ffffff;
  --pj-code: #0e1720;
  --pj-code-text: #c5daf0;
  --pj-code-chrome: #131e2b;
}

// Hand the tokens to Bootstrap so its own components follow without extra rules.
:root, [data-bs-theme="light"], [data-bs-theme="dark"] {
  --bs-body-bg: var(--pj-canvas);
  --bs-body-color: var(--pj-text);
  --bs-secondary-color: var(--pj-text-secondary);
  --bs-secondary-bg: var(--pj-surface);
  --bs-heading-color: var(--pj-heading);
  --bs-link-color: var(--pj-link);
  --bs-link-hover-color: var(--pj-link-hover);
  --bs-border-color: var(--pj-border);
  --bs-code-color: var(--pj-link); // Bootstrap's default is a pink outside the brand
}

// Bootstrap 5.3 composes most colours through `*-rgb` triplets rather than the
// hex variables — `a { color: rgba(var(--bs-link-color-rgb), var(--bs-link-opacity)) }`.
// Setting only `--bs-link-color` leaves every link on the theme's default. The
// triplets cannot reference a var(), so they are restated per mode.
:root, [data-bs-theme="light"] {
  --bs-body-color-rgb: 20, 36, 56;
  --bs-link-color-rgb: 58, 90, 130;
  --bs-link-hover-color-rgb: 204, 69, 40;
  --bs-emphasis-color-rgb: 20, 36, 56;
}
[data-bs-theme="dark"] {
  --bs-body-color-rgb: 197, 218, 240;
  --bs-link-color-rgb: 138, 172, 200;
  --bs-link-hover-color-rgb: 234, 117, 88;
  --bs-emphasis-color-rgb: 197, 218, 240;
}

// Docsy generates a per-block link colour for the landing blocks and applies it
// at `.td-box--x p > a`, which outranks a plain `.td-box--x a`. It also dims the
// active table-of-contents entry with a (0,3,1) selector. Match the shape of
// each rather than writing a weaker selector and reaching for !important.
.td-box--light p > a, .td-box--light span > a,
.td-box--white p > a, .td-box--white span > a { color: var(--pj-link); }
.td-toc #TableOfContents a.active { color: var(--pj-nav-active-text); font-weight: 600; }

// blocks/cover carries Docsy's `td-overlay--dark` scrim, which exists to darken
// a background photograph. With no cover image it only washes the surface grey.
.td-cover-block.td-overlay::after { background-color: transparent; }

// Shell. Navbar, sidebar and TOC share the canvas; borders and space separate
// them. No panel fills — the reading column is the only thing with weight.
.td-navbar {
  background: var(--pj-navbar);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--pj-border);
}
.td-sidebar,
.td-toc { background: var(--pj-canvas); border-color: var(--pj-border); }
.td-footer { background: var(--pj-footer); color: #c5daf0; }
.td-footer a { color: #8aacc8; }

// Navigation: quiet at rest, tinted pill when current, and a left marker so
// the current item is not signalled by colour alone.
.td-sidebar-link,
.td-toc a { color: var(--pj-text-secondary); }
.td-sidebar-link:hover,
.td-toc a:hover { background: var(--pj-surface-hover); color: var(--pj-heading); }
.td-sidebar-link.active,
.td-toc a.active {
  background: var(--pj-nav-active-bg);
  color: var(--pj-nav-active-text);
  font-weight: 600;
  border-radius: 6px;
  box-shadow: inset 2px 0 0 var(--pj-action);
}

.card { background: var(--pj-surface); border-color: var(--pj-border); border-radius: 9px; }
.table { --bs-table-border-color: var(--pj-border); }

.form-control, .form-select, .td-search__input {
  background: var(--pj-surface);
  border-color: var(--pj-border-strong);
  color: var(--pj-text);
}

.btn-primary {
  background: var(--pj-action);
  border-color: var(--pj-action);
  color: var(--pj-action-label);
}
.btn-primary:hover,
.btn-primary:focus-visible,
.btn-primary:active {
  background: var(--pj-action-hover);
  border-color: var(--pj-action-hover);
  color: var(--pj-action-label);
}

// The ring sits outside the control, so it never lands on the accent fill.
:focus-visible { outline: 2px solid var(--pj-focus); outline-offset: 2px; }

pre, .highlight, .td-content pre {
  background: var(--pj-code);
  color: var(--pj-code-text);
  border-radius: 9px;
}
.highlight .filename,
.td-click-to-copy { background: var(--pj-code-chrome); color: #97a8b8; }

.alert { border-left-width: 3px; color: var(--pj-text); }
.alert-info    { background: var(--pj-info-bg);    border-color: var(--pj-info-border); }
.alert-success { background: var(--pj-success-bg); border-color: var(--pj-success-border); }
.alert-warning { background: var(--pj-warning-bg); border-color: var(--pj-warning-border); }
.alert-danger  { background: var(--pj-danger-bg);  border-color: var(--pj-danger-border); }

Two details are easy to miss. The alert rule sets color explicitly: without it, a Bootstrap alert keeps its own tinted foreground and the dark-mode tints are unreadable. And the code block’s filename bar needs --pj-code-chrome, because the surface underneath it is dark in light mode too — a theme that styles only pre leaves dark text on a dark bar.

Docsy exposes a light/dark menu through params.ui.showLightDarkModeMenu. Do not disable it for a branded site: add the dark values above and test them.

Brand every visible theme element

AreaConfigureReview
Logostatic/ assets and params.ui.navbar_logoCorrect lockup, clear space, no CSS recolour
Navbarparams.ui.navbar_theme, project SCSSLight/translucent shell, compact height, accessible menu trigger
Sidebarcontent tree, weight, compact/foldable paramsStable order, current-page state, keyboard traversal
TOCheading hierarchy and tableOfContentsH2–H4 only; no skipped heading levels
SearchofflineSearch and sidebar search paramsSearch is discoverable and has readable results
Alertssemantic Bootstrap rolesWarning is gold, never the identity accent; alert text is --pj-text, not a tinted foreground
Tablesproject SCSS and Markdown tablesHorizontal overflow stays inside its container
Imagespage bundles and Hugo image processingAlt text, attribution, dark-mode treatment, no baked text
Footerparams.links, copyright, project partialsProject links, current year, dark-surface text contrast
CodeHugo Chroma plus project CSSAlways dark, copy affordance if enabled, AA token colours

Page-part example

Use ordinary Docsy content and one primary action. This produces a direct, task-oriented block without turning documentation into a marketing page.

---
title: Deploy a provider
linkTitle: Deploy
description: Validate a provider configuration and promote it safely.
weight: 10
---

<div class="alert alert-info" role="alert"><div class="h4 alert-heading" role="heading">Before you begin</div>


Run the validation command locally before requesting promotion.
</div>


## Validate the configuration

Use `brand/tokens/tokens.json` as the input. Do not duplicate token values.

<a class="btn btn-primary" href="#deploy">Deploy configuration</a>

Review specimen

This is the Docsy review fixture: a content-led page that exercises hierarchy, link behavior, callouts, cards, code, status, and one primary action. The visual direction takes modular discovery cues from Kubeflow without copying its identity, assets, or page composition.

Platform operations

Ship a reliable integration

Use this specimen to inspect the actual Docsy shell, type scale, hierarchy, link behavior, callouts, cards, code treatment, and primary action in one place. The page must remain readable before any interaction is available.

Review release check

What the reader needs first

AreaStateOwner
ConfigurationValidatedPlatform team
DocumentationReviewedTechnical writer
ReleaseWaiting for approvalRelease manager

The table should remain inside a scrollable container on narrow screens. Link text remains blue, such as the token reference, while the accent-filled control remains reserved for the next action.

A card-led decision surface

Validate

Check tokens, configuration, and internal links.

Read validation notes

Review

Confirm accessibility in light and dark modes.

Read review criteria

Promote

Create a release only from verified content.

Read release check

Cards are scanning aids, not decoration. Their links remain links rather than becoming three competing primary actions.

Code remains a dark working surface

params:
  ui:
    navbar_theme: light
    showLightDarkModeMenu: true
  offlineSearch: true

Inline code such as brand/tokens/tokens.json must stay distinct from its paragraph without looking like a second button. The block above stays dark in both theme modes, with readable syntax and a discoverable copy control.

Status language is semantic

Release check

At 320px, check the menu, table overflow, cards, action, code block, and TOC. At 1280px, check reading measure, fixed navigation, sidebar hierarchy, and the balance between the content column and its table of contents. Repeat each check in light and dark modes with keyboard navigation and 200% zoom.

Accessibility and release gate

In addition to the shared contract, test Docsy’s menu, sidebar, search, light / dark control, code copy affordance, and Bootstrap callouts at 320px and 1280px. Do not let a project SCSS override remove focus indicators or semantic headings.

Sources and upgrade boundary

When updating Docsy, diff the generated output and re-check every override in assets/scss/; theme-internal SCSS is not a stable public API.

Hextra

Open the Hextra example to inspect the documented patterns in a working site.

Hextra is a Hugo documentation theme with a compact shell, generated side navigation, and a supported custom-CSS entry point. Use its quiet, task-focused reading model while retaining projectious.work typography, colour, assets, and interaction rules.

What conformant looks like

The reading column should stay calm: clear heading hierarchy, an unobtrusive sidebar, a useful table of contents, and one action only when the task calls for it. Avoid a copied product-marketing treatment, excessive card shadows, or a logo that competes with the page title.

ElementRequired treatment
Shellwide page frame with a focused reading column; light, translucent navbar in light mode
TypographyPlus Jakarta Sans headings; Source Sans 3 content; IBM Plex Mono code
Accent #cc4528 only for the primary action or active emphasis; links remain blue
Surfaces White canvas, cards, sidebar and TOC; #f0f3f8 hover only; #0e1720 dark-mode canvas
NavigationContent-tree sidebar, current item distinct without colour alone
Dark modesystem default and a visible toggle; paired light/dark logo and favicon
Footer and searchQuiet supporting UI, local/project-controlled assets where required

Install and configure the theme

Pin the Hextra module or checked-in theme version. Keep the installation and theme upgrade separate from brand overrides. Hextra reads its site settings from hugo.yaml; its configuration guide documents navigation, sidebar, favicon, theme, search, and page settings.

module:
  imports:
    - path: github.com/imfing/hextra

enableGitInfo: true
markup:
  goldmark:
    renderer:
      unsafe: true # only for reviewed component examples
  highlight:
    noClasses: false

params:
  theme:
    default: system
    displayToggle: true
  navbar:
    displayTitle: true
    displayLogo: true
    width: wide
    logo:
      path: images/logo.svg
      dark: images/logo-dark.svg
      link: /
      width: 160
      height: 32
  page:
    width: wide
    displayPagination: true
  footer:
    width: wide
  search:
    enable: true
    type: flexsearch
    flexsearch:
      index: content
      tokenize: forward
  editURL:
    enable: true
    base: https://github.com/projectious-work/brand/edit/development/src/content

menu:
  main:
    - name: Documentation
      pageRef: /docs
      weight: 10
    - name: Search
      weight: 20
      params:
        type: search
    - name: Theme
      weight: 30
      params:
        type: theme-toggle
    - name: GitHub
      url: https://github.com/projectious-work/brand
      weight: 40
      params:
        icon: github

Hextra generates the main sidebar from the content directory. Create a folder with an _index.md to make a group, then set front-matter weights. Exclude utility pages with sidebar.exclude: true; hide a sidebar only when a page needs the additional reading width.

content/docs/
└── platform/
    ├── _index.md       # title: Platform; weight: 40
    ├── deployment.md   # title: Deployment; weight: 10
    └── operations.md   # title: Operations; weight: 20

For a complete local kitchen-sink implementation, see the Hextra example. It is built manually with the scripts in examples/hugo-hextra/ and deployed beneath the GitHub Pages site.

Load the brand through custom CSS

Hextra automatically loads assets/css/custom.css. Use it as the single brand adapter. The Hextra customization guide documents its primary HSL variables, layout variables, and public component classes. The guidance below targets Hextra v0.10.0; pin that version, and re-check the four class names it depends on after any upgrade.

Hextra derives a ten-step --color-primary-* ramp from three HSL variables, and uses that ramp for the active sidebar item, the code-block tint, and several focus states. Two things about it decide whether a brand adapter works:

Set the primary variables under html.dark as well as :root. Hextra’s own stylesheet re-declares all three under .dark. An adapter that sets them only on :root gets brand colours in light mode and stock Hextra blue (204deg 100% 50%) in dark mode — on the current sidebar item, which is the most visible navigation state on the page.

Do not let the derived ramp reach the code block. Hextra tints code with bg-primary-700/5, which is a light wash. The brand keeps code dark in both modes, so the adapter overrides the pre inside .hextra-code-block — not the wrapper, which sits behind that tint and has no visible effect.

/* assets/css/custom.css */
@import url("https://fonts.googleapis.com/css2?family=IBM+Plex+Mono:wght@400;500&family=Plus+Jakarta+Sans:wght@400;500;600;700;800&family=Source+Sans+3:wght@400;500;600&display=swap");

/* midnight-9 #1d3352 expressed as HSL, so Hextra's derived ramp stays in the
   brand's hue rather than its default azure. */
:root {
  --primary-hue: 214deg;
  --primary-saturation: 47%;
  --primary-lightness: 22%;
  --hextra-max-page-width: 90rem;
  --hextra-max-navbar-width: 90rem;
  --hextra-max-footer-width: 90rem;
}

/* Required: Hextra re-declares these under .dark and would otherwise revert. */
html.dark {
  --primary-hue: 214deg;
  --primary-saturation: 47%;
  --primary-lightness: 62%;
}

@layer theme {
  :root {
    --hx-default-font-family: "Source Sans 3", system-ui, sans-serif;
    --hx-default-mono-font-family: "IBM Plex Mono", ui-monospace, monospace;
  }
}

The dark lightness is raised to 62% because Hextra reads primary-lightness as the mid of the ramp and derives dark-mode text roles above it. At the light value of 22% the dark sidebar’s active label resolves near-black on a dark tint.

How Hextra binds to the shared layer

Shared tokenHextra binding
--pj-canvasbody, .hextra-nav-container, .hextra-sidebar-container, .hextra-toc
--pj-surface.hextra-card, .hextra-feature-card, .search-input
--pj-surface-hoversidebar and TOC link hover, .hextra-card:hover
--pj-textbody, .content
--pj-text-secondarysidebar and TOC rest state, .hextra-toc headings
--pj-heading.content h1h4
--pj-link / --pj-link-hover.content a
--pj-nav-active-bg / --pj-nav-active-text.hextra-sidebar-active-item, .hextra-toc-active
--pj-border.hextra-nav-container bottom edge, cards, tables
--pj-border-strong.search-input, form controls
--pj-action / --pj-action-hover.pj-primary-action
--pj-code / --pj-code-chrome.hextra-code-block pre, .hextra-code-block .hextra-code-filename
--pj-info-*--pj-danger-*.pj-callout-* (project shortcode — see below)

Hextra marks the current sidebar entry with the hextra-sidebar-active-item class and the current TOC entry with hextra-toc-active. It does not emit aria-current, so an adapter written against a[aria-current="page"] silently styles nothing.

Complete Hextra color layer

Append this to the same assets/css/custom.css. The token block is byte-for-byte the Docsy one; only the selectors below it differ. Keep it that way — if the two adapters ever need different values, the shared layer is wrong, not the theme.

/* assets/css/custom.css — continued */

:root {
  --pj-canvas: #f8f9fb;
  --pj-surface: #ffffff;
  --pj-surface-hover: #e2e9f2;
  --pj-text: #142438;
  --pj-text-secondary: #5c6f82;
  --pj-heading: #1d3352;
  --pj-link: #3a5a82;
  --pj-link-hover: #c04424;
  --pj-nav-active-bg: #d3deec;
  --pj-nav-active-text: #1d3352;
  --pj-border: #cdd0d5;
  --pj-border-strong: #546a82;
  --pj-focus: #cc4528;
  --pj-info-bg: #e2e9f2;      --pj-info-border: #7490b2;
  --pj-success-bg: #d1ebe0;   --pj-success-border: #2f7d65;
  --pj-warning-bg: #f5ecd0;   --pj-warning-border: #8b6508;
  --pj-danger-bg: #f9e3e1;    --pj-danger-border: #a8261c;
  --pj-navbar: rgba(248, 249, 251, 0.85);
  --pj-footer: #f0f3f8;

  /* Mode-independent. */
  --pj-action: #cc4528;
  --pj-action-hover: #b84228;
  --pj-action-label: #ffffff;
  --pj-code: #0e1720;
  --pj-code-text: #c5daf0;
  --pj-code-chrome: #131e2b;
}

html.dark {
  --pj-canvas: #0e1720;
  --pj-surface: #131e2b;
  --pj-surface-hover: #1a2b3e;
  --pj-text: #c5daf0;
  --pj-text-secondary: #97a8b8;
  --pj-heading: #c5daf0;
  --pj-link: #8aacc8;
  --pj-link-hover: #ea7558;
  --pj-nav-active-bg: #20354d;
  --pj-nav-active-text: #c5daf0;
  --pj-border: #263f5a;
  --pj-border-strong: #4d7098;
  --pj-focus: #f09878;
  --pj-info-bg: #1a2b3e;      --pj-info-border: #4d7098;
  --pj-success-bg: #18382d;   --pj-success-border: #6cc090;
  --pj-warning-bg: #3d1e13;   --pj-warning-border: #e0a92a;
  --pj-danger-bg: #3a1d20;    --pj-danger-border: #f08b80;
  --pj-navbar: rgba(14, 23, 32, 0.85);
  --pj-footer: #131e2b;
}

/* Shell. Navbar, sidebar and TOC all sit on the canvas; a hairline and
   whitespace do the separating. */
body { background: var(--pj-canvas); color: var(--pj-text); }
.hextra-nav-container {
  background: var(--pj-navbar);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--pj-border);
}
.hextra-sidebar-container,
.hextra-toc { background: var(--pj-canvas); }
.hextra-footer { background: var(--pj-footer); color: #c5daf0; }
.hextra-footer a { color: #8aacc8; }

.content h1, .content h2, .content h3, .content h4 {
  color: var(--pj-heading);
  font-family: "Plus Jakarta Sans", system-ui, sans-serif;
  letter-spacing: -0.3px;
}
.content, .content p, .content li { color: var(--pj-text); }
.content a { color: var(--pj-link); }
.content a:hover, .content a:focus-visible { color: var(--pj-link-hover); }

/* Navigation. Quiet at rest, tinted pill when current, plus a left marker so
   the current item is not signalled by colour alone. */
.hextra-sidebar-container a,
.hextra-toc a { color: var(--pj-text-secondary); }
.hextra-sidebar-container a:hover,
.hextra-toc a:hover { background: var(--pj-surface-hover); color: var(--pj-heading); }
.hextra-sidebar-active-item,
.hextra-toc a.hextra-toc-active {
  background: var(--pj-nav-active-bg) !important;
  color: var(--pj-nav-active-text) !important;
  font-weight: 600;
  border-radius: 6px;
  box-shadow: inset 2px 0 0 var(--pj-action);
}

.hextra-card, .hextra-feature-card {
  background: var(--pj-surface);
  border-color: var(--pj-border);
  border-radius: 9px;
}
.hextra-card:hover { background: var(--pj-surface-hover); }

input, textarea, select, .search-input {
  background: var(--pj-surface);
  border-color: var(--pj-border-strong);
  color: var(--pj-text);
}

.pj-primary-action {
  display: inline-flex;
  align-items: center;
  min-height: 40px;
  padding: 0 16px;
  border-radius: 6px;
  background: var(--pj-action);
  border: 1px solid var(--pj-action);
  color: var(--pj-action-label);
  font-family: "Plus Jakarta Sans", sans-serif;
  font-weight: 600;
  text-decoration: none;
}
.pj-primary-action:hover,
.pj-primary-action:focus-visible {
  background: var(--pj-action-hover);
  border-color: var(--pj-action-hover);
  color: var(--pj-action-label);
}

:focus-visible { outline: 2px solid var(--pj-focus); outline-offset: 2px; }

/* Code stays dark in both modes. Target the `pre`, not the wrapper: Hextra
   tints the inner element and the wrapper's background never shows. */
.hextra-code-block pre,
.content pre {
  background: var(--pj-code) !important;
  color: var(--pj-code-text);
  border-radius: 9px;
}
.hextra-code-block .hextra-code-filename {
  background: var(--pj-code-chrome) !important;
  color: #97a8b8 !important;
}

/* See the note below: Hextra's own callout cannot be rebound from CSS. */
.pj-callout {
  margin: 24px 0;
  padding: 12px 16px;
  border-left: 3px solid;
  border-radius: 0 6px 6px 0;
  color: var(--pj-text);
}
.pj-callout-title {
  margin: 0 0 4px;
  font-family: "Plus Jakarta Sans", sans-serif;
  font-weight: 700;
  font-size: 0.9375rem;
}
.pj-callout-info    { background: var(--pj-info-bg);    border-color: var(--pj-info-border); }
.pj-callout-success { background: var(--pj-success-bg); border-color: var(--pj-success-border); }
.pj-callout-warning { background: var(--pj-warning-bg); border-color: var(--pj-warning-border); }
.pj-callout-danger  { background: var(--pj-danger-bg);  border-color: var(--pj-danger-border); }

Hextra’s built-in callout shortcode styles itself entirely with Tailwind utility classes and emits no stable class hook, so its semantic tints cannot be rebound from custom.css — a .hextra-callout-* rule matches nothing. The brand callout is therefore a small project shortcode in layouts/_shortcodes/pj-callout.html that emits the class names above; see examples/hugo-hextra/ for the implementation. Give each type a text label as well as a colour, so the state never depends on colour alone.

Two further theme behaviours have to be answered, or the result fails contrast in light mode specifically:

Pin the syntax palette to the code surface. Hextra ships separate light and dark Chroma stylesheets and selects between them by mode. The brand keeps code dark in both modes, so in light mode the theme paints its light palette — navy keywords, near-black identifiers — onto a midnight surface at roughly 1.1:1. The brand syntax theme has to be restated for both modes, and at sufficient specificity: Hextra’s rules are .highlight .chroma .xx, and its dark variant .dark .highlight .chroma .xx, so a two-class selector loses no matter what order the stylesheets load in.

Restate link colour on components that carry their own. Hextra colours every link inside .content, and .content a outranks a single component class. A primary action and any specimen containing links will otherwise have their labels repainted blue — including white-on-accent labels, which drops them to 1.5:1.

.content a.pj-primary-action,
.content a.pj-primary-action:hover { color: var(--pj-action-label); }

The !important declarations are deliberate and limited to three places where Hextra applies a Tailwind utility directly in its markup — the active navigation item, the code surface, and the filename bar. A utility class in the template always outranks a stylesheet selector, so this is the documented extension point behaving as designed, not an override of theme internals.

Brand every visible theme element

AreaConfigureReview
Logoparams.navbar.logo, files in static/images/Light/dark lockups, intrinsic dimensions, clear space
Faviconstatic/favicon.svg and static/favicon-dark.svgCorrect asset in each colour mode
Navbarparams.navbar, menu.main, custom CSSProduct title, search, theme control, mobile trigger
Sidebarcontent tree, front matter, menu.sidebarWeight order, current marker, no duplicate utility links
TOCheading structure, toc: false only when neededAccurate H2–H4 outline, useful at desktop width
Searchparams.searchClear input, keyboard use, relevant result excerpts
Cards and gridsHextra shortcodes and public CSS classes9px radius, restrained shadow, semantic content grouping
Code and copyChroma plus .hextra-code-blockAlways dark, readable syntax, visible copy result
Imagespage bundles, imageZoom only when helpfulDescriptive alt text, no text baked into screenshots
Footeri18n/en.yaml and optional footer partialCopyright, project links, dark text contrast
Scriptslocal assets/ paths where practicalNo surprise third-party runtime or unreviewed tracking

Page-part and review fixture

Use the same content states as the Docsy review specimen above so theme migrations compare like with like. Hextra expresses the callout, cards, and action through its documented shortcodes and one project CSS adapter:

---
title: Ship a reliable integration
description: A task-focused theme review fixture.
weight: 10
---

{{< callout type="info" >}}
Validate the configuration locally, then request promotion.
{{< /callout >}}

<a class="pj-primary-action" href="#release-check">Review release check</a>

## What the reader needs first

| Area | State | Owner |
|---|---|---|
| Configuration | Validated | Platform team |
| Documentation | Reviewed | Technical writer |
| Release | Waiting for approval | Release manager |

{{< cards >}}
  {{< card link="#validate" title="Validate"
      subtitle="Check tokens, configuration, and internal links" >}}
  {{< card link="#review" title="Review"
      subtitle="Confirm accessibility in light and dark modes" >}}
  {{< card link="#release-check" title="Promote"
      subtitle="Create a release from verified content" >}}
{{< /cards >}}

## Code remains a dark working surface

```yaml
params:
  theme:
    default: system
    displayToggle: true
```

## Release check {#release-check}

Check 320px and 1280px widths, keyboard focus, 200% zoom, and both modes.

Intended shell anatomy

┌─────────────────────────────────────────────────────────────────────┐
│ projectious.work      Documentation  Search  Theme                  │
├───────────────┬───────────────────────────────────────┬─────────────┤
│ Foundations   │ Platform operations                    │ On this page│
│ Themes        │ Ship a reliable integration            │ What reader │
│   Hugo        │ One concise explanation.               │ Cards       │
│               │ [Review release check]                 │ Code        │
│               │ ┌──────────┐ ┌──────────┐ ┌──────────┐ │ Status      │
│               │ │ Validate │ │ Review   │ │ Promote  │ │             │
│               │ └──────────┘ └──────────┘ └──────────┘ │             │
└───────────────┴───────────────────────────────────────┴─────────────┘

This is an anatomy diagram, not a prescribed pixel layout. Keep Hextra’s native responsive behavior. At smaller widths, the sidebar and TOC become available through the theme’s controls; the reading order stays header, title, explanation, action, and content.

Hextra acceptance cues

ComponentExpected branded result
NavbarCompact and dark-aware; supplied logo, search, and theme toggle
Reading columnCalm, readable Source Sans 3 body copy with Plus Jakarta Sans headings
ActionOne 40px-minimum accent-solid button with white text and visible focus
CardsQuiet border, 9px radius, subtle elevation, blue text links
CodeIBM Plex Mono on #0e1720 in both colour modes
Dark mode #0e1720 base, #131e2b raised surface, paired assets and contrast

Do not add a custom page template merely to achieve this fixture. Hextra’s content tree, documented cards and callout shortcodes, and one project CSS adapter should be sufficient. Use a layout override only when documented configuration and public component classes cannot meet an explicit product requirement; record the maintenance cost alongside the override.

Accessibility and release gate

In addition to the shared contract, test Hextra’s sidebar, TOC, search, theme toggle, cards, callouts, logo/favicons, code contrast, and custom action at 320px and 1280px. Do not let a custom CSS override remove focus indicators, semantic headings, or text selection.

Sources and upgrade boundary

When upgrading Hextra, compare the generated shell before and after the change. Limit overrides to documented settings and public classes; a copied theme template becomes the project’s maintenance burden.

4.2 - Terminal

The projectious.work terminal palette and the configuration that applies it to tmux, WezTerm, Kitty, Ghostty, iTerm2, and Zellij.

This page is the source of truth for rendering the projectious.work brand in a terminal. It answers which sixteen colours the brand uses, which program owns each part of the result, and how to prove a configuration is conformant.

The terminal is where the brand’s rule that code surfaces stay dark in both modes stops being a stylistic choice and becomes the only option: a terminal has one surface, it is dark, and everything is measured against it.

Implementation contract

What owns what

A terminal’s appearance is produced by two programs that do not overlap, and almost every “my theme is wrong” report is a confusion between them.

LayerOwnsExamples
EmulatorThe sixteen ANSI colours, background, foreground, cursor, selection, its own tabs and splitsWezTerm, Kitty, Ghostty, iTerm2, Windows Terminal
MultiplexerOnly its own chrome — status bar, pane borders, message line, copy mode, popupstmux, Zellij, screen

A multiplexer cannot fix a wrong ANSI palette, and an emulator cannot style a status bar. Configure the emulator first; a multiplexer theme applied over an unbranded emulator will look wrong no matter how carefully it is written.

Inputs and ownership

NeedCanonical inputDo not do this
The sixteen coloursThe ANSI table on this pageImport a third-party scheme and rename it
Surface, cursor, selectionThe chrome table on this pageLet the emulator keep its default background
Monospace faceIBM Plex MonoSubstitute a different mono face for the brand
Multiplexer chromeThe tmux / Zellij sections belowStyle a status bar in colours not on this page

Non-negotiable rules

  1. The background is midnight-dark-1 (#0e1720). The terminal has one surface and it does not follow a light mode.
  2. Every one of the fourteen non-background colours clears 4.5:1 against that surface. The measured floor for this palette is 4.95:1.
  3. orange-9 (#e05232) is the cursor and the active marker. It is not a text colour in the palette, and it is never ANSI red — an error and the brand accent must not look alike.
  4. Use IBM Plex Mono. Enable its ligatures only if the team has agreed to them; they change how operators read in diffs.
  5. Dim text uses the dedicated comment token (#72889d), not ANSI bright black. Bright black is a border value here and fails text contrast on purpose.
  6. Do not rely on colour alone for state. A red segment needs a word or glyph beside it.

The palette

Sixteen colours

The palette is defined in the Colour foundations and rendered here from the same source, so this page cannot state a value the foundations do not.

#NameNormalOn surfaceBrightOn surfaceProvenance
0black #0e1720 #2e4b682.00:1midnight-dark-1 / midnight-dark-6 — Box drawing and rules, not text — deliberately below the floor.
1red #e55b5b5.15:1 #f08b807.49:1bright = danger-dark — Never the accent — an error and the brand must not look alike.
2green #3f9d745.41:1 #6cc0908.24:1bright = success-dark
3yellow #c08a1e5.93:1 #e0a92a8.50:1bright = warning-dark — Gold, matching the warning role in the interface.
4blue #6289b34.95:1 #8aacc87.59:1bright = midnight-dark-11
5magenta #bd6d964.98:1 #d491b47.32:1terminal-only — The brand defines no magenta; this slot exists only here.
6cyan #3f97a35.31:1 #74c0c98.71:1terminal-only — The brand defines no cyan; this slot exists only here.
7white #97a8b87.41:1 #c5daf012.62:1slate-dark-11 / midnight-dark-12

The bright ramp is the brand: where a hue already exists in the system, the bright slot takes that step verbatim. The normal ramp is derived from it — darkened until it reads a step back while still clearing the floor — and magenta and cyan exist in neither half of the brand. A normal-ramp value is a terminal value only: #e55b5b is the terminal’s red, not $danger (#a8261c).

Bright black is the one deliberate exception to the 4.5:1 floor: programs use it for box drawing and rules, not for text. If a program uses it for prose that is the program’s bug, and the fix is to configure the program — not to lighten the palette until unreadable text becomes readable.

The brand accent has no ANSI slot, because it is not a semantic colour: it marks where you are, which the chrome table covers.

Chrome

RoleValueMeasured
Background #0e1720the surface
Foreground #c5daf012.62:1
Cursor #e052324.67:1
Cursor text #0e17204.67:1 on the cursor
Selection background #20354d
Selection text #c5daf08.74:1
Dim / comment #72889d4.93:1
Status bar surface #131e2b
Status bar text #c5daf011.74:1
Inactive tab and pane label #7b8da34.95:1
Active tab fill #e052324.67:1 with #0e1720 text
Active pane border #e052324.67:1
Inactive pane border #7b8da35.32:1

Syntax in the terminal

An editor running inside a terminal paints code from the sixteen ANSI slots, not from a stylesheet. Since the syntax roles were reassigned by measured perceptual distance, seven of the nine now resolve to an ANSI slot exactly — so a file open in Helix, Neovim or Vim under this palette looks like the same file on the documentation site.

Syntax roleValueANSI slot
Plain and variables #c5daf015 · bright white
Keywords and modifiers #d491b413 · bright magenta
Types and classes #6cc09010 · bright green
Functions and methods #e0a92a11 · bright yellow
Decorators and macros #74c0c914 · bright cyan
Operators and punctuation #97a8b87 · white
Invalid and deprecated #e55b5b1 · red
Strings #ea7558— brand orange-dark-10
Numbers and constants #f09878— brand orange-dark-11
Comments #72889d— dedicated token

Strings, numbers and comments are the three that do not map. ANSI has no orange slot — orange is the brand’s accent family — and comments need a value dimmer than any slot provides while still clearing 4.5:1. An editor that supports truecolour should be given those three literally; one limited to sixteen colours should use bright red for strings, red for numbers, and bright black for comments, accepting that the last of those falls below the text floor.

tmux

tmux styles its own chrome only. Everything inside a pane keeps the colours the emulator supplied, so configure the emulator first.

Required capability

tmux must be told the terminal supports true colour, or every hex value silently degrades to the nearest of 256 approximations — which is the usual cause of a status bar that is “nearly right”.

# ~/.tmux.conf
set -g default-terminal "tmux-256color"
set -ga terminal-overrides ",*256col*:Tc"
set -ga terminal-overrides ",xterm-256color:Tc"

Verify with tmux info | grep -i Tc, or print a truecolour ramp inside tmux and check for banding.

Theme

# ~/.tmux.conf — projectious.work

# Status bar
set -g status-style              "bg=#131e2b,fg=#c5daf0"
set -g status-left-length        32
set -g status-left               "#[bg=#e05232,fg=#0e1720,bold] #S #[bg=#131e2b,fg=#e05232]"
set -g status-right-length       80
set -g status-right              "#[fg=#7b8da3] %Y-%m-%d #[fg=#c5daf0]%H:%M "

# Windows — the active one is the single accent element in the bar
setw -g window-status-format         "#[fg=#7b8da3] #I #W "
setw -g window-status-current-format "#[bg=#e05232,fg=#0e1720,bold] #I #W "
setw -g window-status-activity-style "fg=#e0a92a"
setw -g window-status-bell-style     "fg=#e55b5b,bold"

# Panes
set -g pane-border-style        "fg=#7b8da3"
set -g pane-active-border-style "fg=#e05232"
set -g pane-border-status       top
set -g pane-border-format       " #{pane_index} #{pane_current_command} "

# Messages and the command prompt
set -g message-style       "bg=#131e2b,fg=#c5daf0"
set -g message-command-style "bg=#131e2b,fg=#e0a92a"

# Copy mode — selection matches the emulator's selection pair
setw -g mode-style "bg=#20354d,fg=#c5daf0"

# Popups (tmux 3.2+)
set -g popup-style        "bg=#131e2b,fg=#c5daf0"
set -g popup-border-style "fg=#e05232"

# Clock
setw -g clock-mode-colour "#8aacc8"

The active window is the only accent-filled element in the bar. Adding a second one — an accented session name and an accented window — removes the cue that tells you which window you are in.

Status-bar frameworks

Many tmux setups do not write set -g status-* lines directly. A status-bar framework — tmux-powerkit, catppuccin/tmux, dracula/tmux and others — takes over status-format and re-renders it on its own schedule, overwriting anything set before it loads.

That is fine, and it does not need working around. Supply the framework with brand values through whatever palette hook it documents, rather than fighting it with set -g lines it will discard. The shape differs per framework; the values do not. A framework that reads an associative array, for example:

declare -gA THEME_COLORS=(
    [background]="#0E1720"
    [statusbar-bg]="#131E2B"
    [statusbar-fg]="#C5DAF0"
    [session-bg]="#E05232"
    [session-fg]="#0E1720"
    [window-active-base]="#E05232"
    [window-inactive-base]="#7B8DA3"
    [pane-border-active]="#E05232"
    [pane-border-inactive]="#7B8DA3"
    [error-base]="#E55B5B"
    [warning-base]="#E0A92A"
    [info-base]="#8AACC8"
)

Every value maps to a row in the tables above. Where a framework offers a slot the brand has no name for, resolve it from the palette rather than inventing a colour: a “modified” or “prefix” state is a warning, a “copy mode” state is informational, and both already have values.

If a framework exposes no palette hook at all, load the set -g block above after it — in tmux, later wins — and record the ordering dependency in the config, because a framework upgrade can silently reintroduce its own colours.

WezTerm

WezTerm is configured in Lua, so the palette can be a table the rest of the config refers to.

-- ~/.config/wezterm/wezterm.lua
local wezterm = require("wezterm")

local pj = {
  bg        = "#0e1720",
  fg        = "#c5daf0",
  accent    = "#e05232",
  surface   = "#131e2b",
  selection = "#20354d",
  dim       = "#7b8da3",
}

return {
  font = wezterm.font_with_fallback({ "IBM Plex Mono", "Symbols Nerd Font Mono" }),
  font_size = 13.0,
  harfbuzz_features = { "calt=0", "liga=0" }, -- opt in to ligatures deliberately

  colors = {
    foreground    = pj.fg,
    background    = pj.bg,
    cursor_bg     = pj.accent,
    cursor_fg     = pj.bg,
    cursor_border = pj.accent,
    selection_bg  = pj.selection,
    selection_fg  = pj.fg,
    split         = pj.dim,

    ansi = {
      "#0e1720", "#e55b5b", "#3f9d74", "#c08a1e",
      "#6289b3", "#bd6d96", "#3f97a3", "#97a8b8",
    },
    brights = {
      "#2e4b68", "#f08b80", "#6cc090", "#e0a92a",
      "#8aacc8", "#d491b4", "#74c0c9", "#c5daf0",
    },

    tab_bar = {
      background = pj.surface,
      active_tab   = { bg_color = pj.accent,  fg_color = pj.bg,  intensity = "Bold" },
      inactive_tab = { bg_color = pj.surface, fg_color = pj.dim },
      inactive_tab_hover = { bg_color = pj.selection, fg_color = pj.fg },
      new_tab      = { bg_color = pj.surface, fg_color = pj.dim },
      new_tab_hover = { bg_color = pj.selection, fg_color = pj.fg },
    },
  },

  use_fancy_tab_bar = false,
  window_padding = { left = 12, right = 12, top = 8, bottom = 8 },
  inactive_pane_hsb = { saturation = 1.0, brightness = 1.0 },
}

Leave inactive_pane_hsb at 1.0. WezTerm’s default dims inactive panes, which silently pushes every measured value in them below the floor.

Kitty

# ~/.config/kitty/kitty.conf — projectious.work

font_family      IBM Plex Mono
font_size        13.0
disable_ligatures always

background       #0e1720
foreground       #c5daf0
cursor           #e05232
cursor_text_color #0e1720
selection_background #20354d
selection_foreground #c5daf0
url_color        #8aacc8

# Normal
color0  #0e1720
color1  #e55b5b
color2  #3f9d74
color3  #c08a1e
color4  #6289b3
color5  #bd6d96
color6  #3f97a3
color7  #97a8b8

# Bright
color8  #2e4b68
color9  #f08b80
color10 #6cc090
color11 #e0a92a
color12 #8aacc8
color13 #d491b4
color14 #74c0c9
color15 #c5daf0

# Tabs — the active tab is the single accent element
tab_bar_style          powerline
tab_powerline_style    slanted
active_tab_background  #e05232
active_tab_foreground  #0e1720
active_tab_font_style  bold
inactive_tab_background #131e2b
inactive_tab_foreground #7b8da3
tab_bar_background     #131e2b

# Splits
active_border_color    #e05232
inactive_border_color  #7b8da3
window_padding_width   6

# Marks and bells
mark1_foreground #0e1720
mark1_background #e0a92a
bell_border_color #e55b5b

Kitty applies background_opacity before contrast is measured. Any value below 1.0 puts whatever is behind the window into every ratio on this page, so the palette is no longer measurable. Keep it at 1.0 for work that has to meet the floor.

Ghostty

Ghostty reads a plain key = value file and supports named themes, so the palette is a separate file that the config selects. That is the idiomatic split: the theme file carries only colour, and the config carries everything else.

# ~/.config/ghostty/themes/projectious — colour only, nothing else
palette = 0=#0e1720
palette = 1=#e55b5b
palette = 2=#3f9d74
palette = 3=#c08a1e
palette = 4=#6289b3
palette = 5=#bd6d96
palette = 6=#3f97a3
palette = 7=#97a8b8
palette = 8=#2e4b68
palette = 9=#f08b80
palette = 10=#6cc090
palette = 11=#e0a92a
palette = 12=#8aacc8
palette = 13=#d491b4
palette = 14=#74c0c9
palette = 15=#c5daf0

background = #0e1720
foreground = #c5daf0

cursor-color = #e05232
cursor-text = #0e1720

selection-background = #20354d
selection-foreground = #c5daf0
# ~/.config/ghostty/config — projectious.work

theme = projectious

font-family = IBM Plex Mono
font-size = 13
font-feature = -liga
font-feature = -calt

cursor-style = block
cursor-opacity = 1

# The accent marks the focused split, and nothing else in the chrome.
split-divider-color = #7b8da3
unfocused-split-fill = #0e1720

window-padding-x = 6
window-padding-y = 6
window-padding-balance = true

link-url = true

theme also takes an absolute path, which is the better form for a config checked into a dotfiles repository: theme = /Users/you/dotfiles/ghostty/projectious.

Ghostty’s theme accepts a light:…,dark:… pair that follows the system appearance. Do not use it here. This palette has one surface and every ratio on this page is measured against it; a light variant would be a different palette, not a mode of this one — see Colour.

Four defaults have to be set explicitly, because each one moves rendered colour off the measured palette:

SettingRequiredWhy
minimum-contrast1Anything above 1 lets Ghostty rewrite a foreground to reach a ratio it computes itself. The palette already clears 4.95:1; this would replace measured values with generated ones
background-opacity1Below 1 puts whatever is behind the window into every ratio on this page
background-blurfalseOnly applies under transparency, and blurring the desktop behind the text does not make the ratio measurable again
unfocused-split-opacity1Ghostty fades unfocused splits by default. The faded text is still text, and at the default it no longer clears the floor
minimum-contrast = 1
background-opacity = 1
background-blur = false
unfocused-split-opacity = 1

Leaving unfocused-split-opacity at its default is the most common way this theme fails review: the split you are not looking at is the one you are reading a stack trace in.

Ghostty has no bold-brightening setting to disable — it renders bold as a bold face and leaves the colour alone, which is the behaviour the other emulators on this page need to be told to adopt.

Check the parsed result rather than the file, since an unknown key is skipped rather than reported:

ghostty +show-config | grep -E 'palette|background|foreground|contrast|opacity'
ghostty +validate-config

iTerm2

iTerm2 stores colours as a plist of floating-point components, so hand-editing is error-prone. Generate the scheme instead:

#!/usr/bin/env python3
"""Emit projectious.iterm2colors — import via Settings ▸ Profiles ▸ Colors ▸
Color Presets ▸ Import. Regenerate rather than hand-editing the plist."""

PALETTE = {
    "Ansi 0":  "#0e1720", "Ansi 8":  "#2e4b68",
    "Ansi 1":  "#e55b5b", "Ansi 9":  "#f08b80",
    "Ansi 2":  "#3f9d74", "Ansi 10": "#6cc090",
    "Ansi 3":  "#c08a1e", "Ansi 11": "#e0a92a",
    "Ansi 4":  "#6289b3", "Ansi 12": "#8aacc8",
    "Ansi 5":  "#bd6d96", "Ansi 13": "#d491b4",
    "Ansi 6":  "#3f97a3", "Ansi 14": "#74c0c9",
    "Ansi 7":  "#97a8b8", "Ansi 15": "#c5daf0",
    "Background": "#0e1720", "Foreground": "#c5daf0",
    "Bold":       "#c5daf0", "Cursor":     "#e05232",
    "Cursor Text": "#0e1720", "Link":      "#8aacc8",
    "Selection":  "#20354d", "Selected Text": "#c5daf0",
    "Badge":      "#e05232", "Tab":        "#131e2b",
}

def component(value):
    return f"<real>{int(value, 16) / 255:.10f}</real>"

rows = []
for name, hex_value in PALETTE.items():
    h = hex_value.lstrip("#")
    rows.append(
        f"\t<key>{name} Color</key>\n\t<dict>\n"
        f"\t\t<key>Color Space</key>\n\t\t<string>sRGB</string>\n"
        f"\t\t<key>Red Component</key>\n\t\t{component(h[0:2])}\n"
        f"\t\t<key>Green Component</key>\n\t\t{component(h[2:4])}\n"
        f"\t\t<key>Blue Component</key>\n\t\t{component(h[4:6])}\n"
        f"\t\t<key>Alpha Component</key>\n\t\t<real>1</real>\n\t</dict>"
    )

print('<?xml version="1.0" encoding="UTF-8"?>')
print('<!DOCTYPE plist PUBLIC "-//Apple//DTD PLIST 1.0//EN" '
      '"http://www.apple.com/DTDs/PropertyList-1.0.dtd">')
print('<plist version="1.0">\n<dict>')
print("\n".join(rows))
print("</dict>\n</plist>")
python3 make-iterm-scheme.py > projectious.itermcolors
open projectious.itermcolors     # registers it as a preset

Two iTerm2 defaults have to be turned off, both under Settings ▸ Profiles ▸ Colors:

SettingRequiredWhy
Minimum contrast0Non-zero silently rewrites foreground colours, so the measured palette is not what renders
Brighten bold textoffRepaints normal colours as brights and collapses the two halves of the palette
Smart cursor colouroffOverrides the accent cursor with a computed colour
Transparency / blur0Puts the desktop behind the window into every contrast ratio

Zellij

Zellij declares a named theme in KDL and paints its own UI from it.

// ~/.config/zellij/config.kdl
themes {
    projectious {
        fg      "#c5daf0"
        bg      "#0e1720"
        black   "#0e1720"
        red     "#e55b5b"
        green   "#3f9d74"
        yellow  "#c08a1e"
        blue    "#6289b3"
        magenta "#bd6d96"
        cyan    "#3f97a3"
        white   "#97a8b8"
        orange  "#e05232"
    }
}

theme "projectious"

pane_frames true
ui {
    pane_frames {
        rounded_corners true
        hide_session_name false
    }
}

Zellij’s orange slot is what it paints the active pane frame and the session name with, so it takes the brand accent. Its red/green/yellow slots drive mode indicators — locked, pane, resize — which is why they must be the semantic values and not decorative choices.

Zellij has no separate bright ramp: it derives emphasis from the ten names above. Programs running inside it still receive the emulator’s sixteen, so the bright half of the palette is not lost.

Verify

Palette

Print the sixteen slots and compare them against the table above:

for i in $(seq 0 15); do
  printf "\033[48;5;%dm  %3d  \033[0m" "$i" "$i"
  [ $(( (i + 1) % 8 )) -eq 0 ] && echo
done

Confirm true colour reaches the terminal — this must print a smooth ramp, not bands:

awk 'BEGIN{for(i=0;i<256;i++){printf "\033[48;2;%d;%d;%dm ", i, 90, 120}print "\033[0m"}'

States to review

A terminal theme that only renders a prompt is not complete.

StateWhat it proves
git diff with colourRed and green are distinguishable and neither is the accent
ls --color on a mixed directoryBlue, cyan and green separate at a glance
A failing command’s stderrRed reads as an error, not as brand emphasis
man or a pagerBold, underline, and dim all stay readable
Split panes, one activeThe active border is the only accent element
Copy / visual modeSelection contrast holds over both normal and coloured text
A full-screen TUI (htop, lazygit)Bright black is used for rules, not for text
256-colour and truecolour outputNo banding, no fallback to the nearest ANSI slot

Release evidence

  • the emulator and multiplexer versions, and the config files changed;
  • a screenshot of the sixteen-slot ramp beside the table on this page;
  • git diff, a failing command, and a split-pane view captured at the working font size;
  • confirmation that minimum-contrast, bold-brightening, and transparency settings are off;
  • for a multiplexer, evidence that true colour survives inside a session.

Sources and upgrade boundary

When a terminal is upgraded, re-print the sixteen-slot ramp before assuming the theme survived. Emulators change their default handling of bold, dim, and minimum contrast between releases more often than they change colour parsing, and each of those silently moves values off the measured palette.

5 - Portfolio presentation

Truthful status, social-preview, diagram, and demo patterns.

Portfolio presentation must make maturity and limitations easier to see, not make prototypes appear more complete than they are.

These patterns are Projectious organization assets. Bernhard Gerlach’s personal LinkedIn profile is a separate identity: use his name, portrait, and first-person voice only with his approval. Do not turn a personal profile into an organization-brand channel or imply personal endorsement.

5.1 - Status treatments

Text-first maturity labels for truthful portfolio presentation.

Required pattern

Every project presentation must show a status as text. Color, icons, position, and motion may reinforce the label but must never replace it.

StatusUse whenSupporting cue
Usable projectDocumented users can complete the stated core task.Solid dot
Working prototypeA real implementation runs, with known limits.Half-filled dot
Applied researchEvidence or experiments are the primary output.Diamond
Supporting assetThe repository enables another project.Square
Idea / implementation startingScope exists; implementation is absent or partial.Ring
ArchivedWork is preserved but no longer maintained.Horizontal bar

Do not substitute broad claims such as “platform”, “production-ready”, or “enterprise” unless the owning repository publishes evidence for that claim. Prefer narrow artifact categories: CLI, process layer, applied research, prototype, library, or supporting asset.

Accessibility

  • Keep the full status label visible at all viewport sizes.
  • Pair every color with the status-specific shape in the table.
  • Use normal text contrast of at least 4.5:1 and large-text/UI contrast of at least 3:1.
  • Test light and dark variants independently.
  • Do not encode a status change with animation alone.

The source templates use high-contrast neutral text and reserve accent color for a supporting rule. Maintainers must rerun local validation after changing colors.

Project examples

Examples are prompts for maintainers, not permanent factual claims. Confirm each status and limitation with the owning repository before publishing.

ProjectNarrow categoryExample status lineRequired limitation
aiboxCLIUsable projectState supported hosts and providers.
processkitProcess layerWorking prototypeState current API/version constraints.
ai-market-researchApplied researchApplied researchState dataset date and methodology limits.
KubeClawPrototypeIdea / implementation startingState which flows are implemented.

5.2 - Social previews

Repository artwork that states category and maturity plainly.

Content model

Every 1280×640 preview contains only:

  1. Projectious organization mark and name.
  2. Project name.
  3. One narrow artifact category.
  4. One complete maturity label from the status vocabulary.
  5. An optional short limitation, never a marketing claim.

The editable source is brand/portfolio/social-preview-template.svg. Replace bracketed text, keep the status label intact, and save a project-specific SVG beside the template. Examples for aibox, processkit, ai-market-research, and KubeClaw demonstrate the content structure; they are not evidence of current maturity.

Export and validation

Run:

npm run portfolio:validate
npm run portfolio:export

The export script uses resvg when available and otherwise leaves the SVG source as the canonical reusable asset. Commit generated PNGs only when a repository needs them.

Source and generated exports use this repository’s split license. The Projectious name and marks remain subject to TRADEMARK.md. Record any third-party typeface, icon, logo, or screenshot in brand/PROVENANCE.md before use. The supplied templates contain no third-party logos or screenshots.

5.3 - Diagrams and demos

Evidence-first architecture, flow, screenshot, and demo framing.

Architecture and flow diagrams

  • Prefer left-to-right flow, explicit boundaries, and named protocols.
  • Distinguish implemented components from planned components with text: implemented, external, or planned.
  • Add a caption with repository, source path, commit or release, and capture date.
  • Never infer architecture from a social preview or marketing page.
  • Keep editable source beside the export and document the export command.

Suggested caption:

Source: owner/repository, docs/architecture.svg, release vX.Y.Z, captured YYYY-MM-DD. Planned elements are labelled.

The three diagram types

“Prefer diagrams over photographs” is only useful if the diagrams exist. Consulting deliverables need three, and they answer different questions:

TypeAnswersShape
SequenceWhen — what happens, in what order, between whomActors across the top, lifelines down, labelled messages between them
ArchitectureWhere — what runs, and on whose infrastructureA control plane above, deployment targets below, connected by plain rules
Org chartWho — who owns the work, and who they answer toOne root, a rule, direct reports beneath

Diagram gallery — all three, built from the brand tokens.

The drawing rules are the same in all three, and they are deliberately spare:

  • Lines, not arrows, unless direction is the point. A sequence diagram’s messages are directional and get an arrowhead. An architecture diagram’s connections usually are not — a 1px slate-5 rule says “connected” without claiming a flow that may not exist.
  • One accent per diagram, at most. The accent marks the focal node — the thing the surrounding paragraph is about. A diagram where three nodes are orange has no focus.
  • Boxes carry a fill or a border, never both plus a shadow. Solid midnight-9 for the emphasised node, surface-2 with a slate-5 border for the rest.
  • Labels are 12–13px and horizontal. No rotated text. A diagram whose labels need a head-tilt is a diagram that needed a different layout.
  • Monospace for anything that is an identifier — a service name, a region, a hostname — and the body face for anything that is prose.

An org chart names roles, and names people only with their agreement. The portfolio identity rules apply: a chart is a public artefact, and a person’s name in one is a disclosure about them.

Screenshots and demos

  • Show real output from a named build, commit, or release.
  • Frame the output without modifying product state or hiding errors.
  • State sample/synthetic data clearly.
  • Do not fabricate dashboards, terminal output, customer logos, or product UI.
  • Crop personal data, tokens, account identifiers, and unrelated windows.
  • Record capture command, viewport, theme, and date in provenance.

When there is no real output yet, use a text-first project card labelled Idea / implementation starting. A truthful absence is better than a fictional interface.

5.4 - Documents

The one-page document pattern — CV, proposal, memo — and how it paginates.

A document is not a screen that happens to be printed. It has a fixed page box, no hover state, no dark mode, and one shot at being legible on a printer nobody tested. This page defines the pattern the system uses for short, laid-out documents, and links the worked example.

Source
Resume / CVbrand/examples/resume.dc.html

Longer, flowing documents — reports and papers — use the LaTeX and Typst templates in brand/templates/ instead. The split is about pagination, not length; see below.

Decide the pagination first

Two kinds of document, and the choice is made before any layout happens:

FlowingExplicitly paginated
ContentOne continuous text flowA fixed set of designed pages
PagesHowever many the text needsA number you chose
PaperReflows onto the reader’s paperDesigned to a fixed page box
ExamplesReport, memo, letter, paperCV, proposal, brief, certificate
RouteLaTeX / Typst templatesThe pattern on this page

Getting this wrong is expensive in one direction: a flowing document forced into fixed pages breaks the moment a paragraph grows, while a designed page that is allowed to reflow loses the arrangement that was its whole purpose.

Never pin a paper size on a flowing document. Letter and A4 differ, the reader’s printer knows which one it has, and the text should reflow onto it. A paginated document does pin a page box, and each page is designed to fill Letter and A4 alike without overlap.

The one-page document

Header, summary, body sections, and a footer region — with the whole thing constrained to fit a single page rather than allowed to run onto a second.

RegionTreatment
HeaderName at display size in Plus Jakarta Sans 800; role and contact beside it; a 2px midnight-9 rule under the whole band
SummaryOne paragraph at 14.5px. Three sentences at most
SectionsAn accent overline as the section marker, then the content. No boxes, no rules between entries
Two-up regionWhere two short sections sit side by side — skills and education, or scope and budget
Footer regionThe evidence: selected engagements, references, links

The section markers are the only accent on the page, and they are text. A document has no primary action, so there is nothing for a solid accent to mark — an accent-filled band on a CV is decoration claiming to be emphasis.

Entries are separated by space, not by rules. A one-page document accumulates horizontal rules faster than anything else in the system, and each one costs a line of content while adding a section break to a document with one section per heading — the same argument the signature makes, on a bigger sheet.

Dates and other data are set in IBM Plex Mono and right-aligned against the entry title, so a reader scanning chronology has a column to scan.

Fitting one page

The constraint that makes this pattern hard is that the content has to end where the page does.

  • Cut content, not type. 14.5px body and 13.5px entries are the floor. A document set at 11px to fit is a document that will not be read.
  • Cut the oldest entry first. A CV is not an archive; a proposal is not a contract.
  • The two-up region is the pressure valve. Two short sections side by side recover roughly a third of a page against stacking them.
  • Check it at 100%. A browser zoomed to 90% will happily show you a page that overflows in print.

Exporting

The example is HTML on the paged-document shell; the export route is the browser’s print dialogue, to PDF.

  • Print backgrounds on, margins default, headers and footers off — the browser’s own header would print a URL across the top of a CV.
  • Send the PDF, not the HTML. The HTML depends on a font load and a runtime; the PDF depends on nothing.
  • Check the PDF at 100% and printed on plain paper before it goes anywhere.

Reusing the pattern

The resume is the worked example, but the pattern is not resume-specific. A one-page proposal, a project brief, and a decision memo are the same document with different section names:

DocumentHeaderSectionsFooter region
CVName and contactExperience · Skills · EducationSelected engagements
ProposalClient and dateScope · Approach · Timeline · PriceAssumptions and exclusions
MemoSubject and dateContext · Options · RecommendationDecision and owner

Where the document makes a claim about a project’s maturity, the status vocabulary applies — a document is not exempt from it because it is prose.

Do

Decide flowing or paginated before laying anything out. Keep the accent to the section markers. Separate entries with space. Export to PDF and check it printed.

Don't

Shrink type to make content fit, pin a paper size on a flowing document, add rules between entries, or send the HTML in place of the PDF.

6 - Media

Motion, audio, video, photography, and presentation guidance.

Media guidance covers everything with a time dimension or a photographic surface — the places where the system meets material it does not fully control.

6.1 - Audio and video

Sonic identity and video production rules.

Audio identity

Four defined cues. All are short, tonal, and mid-register — the audio equivalent of “slides into place, doesn’t bounce”.

CueSoundLength
NotificationShort tonal chime, mid-register200ms
SuccessAscending C→E, warm sine wave
ErrorSingle low A2300ms
Podcast introAmbient pad, tension→warmth resolve3s

Error is a single low note, not a buzz or a descending pair — it marks the event without scolding.

Video rules

  • Demos run at real time. No fast-forward, no speed ramps. If a step is slow, that is information the viewer needs.
  • Transitions are a cut or a 200ms fade. No swoops, wipes, or 3D moves.
  • All video uses midnight surfaces.
  • Subtitles are always available.
  • Export at 1080p minimum, 4K when possible.
Do

Show the real thing at real speed. Caption everything.

Don't

Speed up a demo to hide latency, or use a transition that draws attention to itself.

6.2 - Photography and illustration

Sourcing rules, treatment, and the abstract illustration style.

Sources

Preferred: Unsplash and Pexels — royalty-free, no attribution required for commercial use. Commission custom photography where possible, from local European photographers.

Never use: watermarked Shutterstock or Getty imagery, or AI-generated imagery.

Every photograph must pass the test: “would a developer trust this?” Stock imagery of handshakes in glass lobbies fails it. A real desk, real hardware, or real people working passes it.

Treatment

  • Photographs in dark mode receive a subtle black overlay so they do not punch a hole in the page.
  • The logo never sits directly on an unmodified photograph — see Logo usage.
  • Never place text over a busy region. Add a scrim or crop to a quiet area.

Illustration

The illustration style is abstract system diagrams — nodes, flows, and pipelines drawn in the brand palette.

  • Midnight for structure, slate for supporting lines, accent for the single element that matters.
  • Dashed strokes indicate inferred or optional relationships.
  • Labels use Source Sans 3; never letter-space diagram labels.
  • Diagrams are line-based, not filled — the system reads as engineering drawing, not infographic.
Do

Draw the actual architecture. Use accent once per diagram, on the element the reader should look at first.

Don't

Use isometric 3D illustration, gradient-filled shapes, or generic “tech” clip art.

6.3 - Presentations

Slide templates, animation, and the core deck structure.

Core slides

Six of the twelve slide types cover most decks. Build with these first and reach for the other six only when the content actually calls for one — the full table is below.

Core slide types — 16:10
Redesigning work
Cloud · Agile · Agentic AI
projectious.work
Bad software is a decision, not a constraint.
The agent-first approach
Define Build Deploy
"We run what we recommend."
// pipeline
createPipeline({
  policy: "strict"
});
Let's talk
projectious.work

The full deck

Twelve slide types cover a complete talk. Each is 16:10 and uses the same tokens as the product surfaces — no separate “presentation theme”.

Opening — title, agenda, section statement
Redesigning work
Cloud · Agile · Agentic AI
Agenda
01 Why agent-first
02 Architecture
03 Operating model
04 What it costs
Bad software is a decision, not a constraint.
Content — three-up, split, comparison
The agent-first approach
Define Build Deploy
Before
Manual gates, tribal knowledge, slow feedback.
After
Policy as code, repeatable runs, fast feedback.
Where the time goes
Review42%
Build31%
Deploy27%
Evidence — metric, quote, code, diagram
1,284
Runs this week
"We run what we recommend."
// pipeline
createPipeline({
  policy: "strict"
});
Architecture
DefineBuildDeploy
Closing — CTA and contact
Let's talk
projectious.work
Thank you
info@projectious.work

The twelve types

Core marks the six that cover most decks. Example marks the types the worked deck below actually demonstrates.

SlideCoreExamplePurpose
TitleDeck opening — display type on midnight
AgendaNumbered outline; current item in midnight-11
Section statementA single sentence marking a new section
Three-upThree parallel points
SplitBefore/after or contrast, one half on midnight
ComparisonA small table where numbers are the point
MetricOne number, large; the label in overline style
QuoteA single quotation with the accent rule, attributed
Code showcaseCode on the always-dark surface
DiagramLine-based system diagram, accent on the focal node
CTA closerThe one thing you want the audience to do
ContactThank-you and a single contact route

A real deck

Slide deck example — a full client deck at 1920×1080, populated with a realistic consulting narrative rather than lorem text. Arrow keys, PgUp/PgDn, and Space navigate; each slide carries its speaker notes in the source.

The specimens above are scaled-down divs that show the shape of each type. The example is the thing a reader can open, present from, and export.

It runs eleven slides and demonstrates nine of the twelve types, plus two compositions that are worth naming because they look like new types and are not:

  • Roadmap — a horizontal timeline of the engagement’s weeks. It is a Three-up stretched to four steps along a rule: same parallel-points structure, same tokens, one axis added.
  • Metric row — four stat cards across the slide. That is the KPI row from the interface, used on a slide. The single-number Metric type is for the one number a section is about; the row is for the four that summarise an engagement.

Neither is a thirteenth slide type. If a deck needs an arrangement that is not in the table, compose it from the parts that are. A composition earns a place in the table by turning up in several decks and being written down — not by being used once.

Split, Diagram, and Contact are not in the example deck; their specimens are above.

Rules

  • 16:10 aspect ratio.
  • Title slides and section statements use midnight surfaces; content slides use white or midnight-1.
  • projectious.work is visible on the title and closing slides.
  • One idea per slide. If a slide needs a paragraph, it needs to be two slides.

Animation

  • Slide transitions: cut or 200ms fade.
  • Build animations use --ease-out at --duration-standard.
  • Never animate text character-by-character.
  • Motion is for revealing structure, not for holding attention.

Templates and export targets

Document templates for LaTeX and Typst are in brand/templates/. Both embed brand identity and fall under the brand-asset licence terms — see Licensing.

Those two are for documents. A deck usually has to arrive somewhere a client can open and edit it, so Google Slides, PowerPoint, and Keynote are first-class targets, not a downgrade from the HTML deck. The system survives the trip because it asks very little of the format: three fonts, three colour families, 16:10, and no effects. Set up a client-facing deck once and the slide types above are all reproducible as masters.

RouteUseNotes
HTML deck → presentTalks you give yourselfThe example deck. Keyboard navigation and speaker notes included
HTML deck → print to PDFSending a deck to be readLandscape, background graphics on, margins none
Slides / PowerPoint / KeynoteDecks the client will editBuild the twelve types as masters; do not rebuild them per deck
LaTeX / TypstDocuments, not decksbrand/templates/

Two things to fix in every native deck tool, because none of them default to the system: replace the theme fonts with Plus Jakarta Sans, Source Sans 3, and IBM Plex Mono (embed them, or the deck reflows on the client’s machine), and replace the default palette with the brand hex values rather than leaving the tool’s approximations of them in the theme.

Everything else is subtraction: no shadow presets, no gradient fills, no transition other than a cut or a 200ms fade, no bulleted list where the type table above offers a slide.

7 - Collateral

Artefacts that leave the product — cards, signatures, and social imagery.

Collateral is where the brand travels without its context. These artefacts are often seen once, at small size, next to other companies’ material — so they lean harder on the mark and the wordmark than in-product surfaces do.

7.1 - Business card

The digital-first vCard, shared by QR code or link.

The primary format is digital — a vCard shared via QR code or direct link, not a printed card.

Digital vCard
projectious · work
Bernhard Gerlach
Cloud · Agile · Agentic AI
info@projectious.work
projectious.work

Paper stock

The same card on white. This is the form to hand a printer when a physical card is required, and the one to reach for when the card will sit on a light surface it does not control — a conference badge holder, a scanned page, a slide.

Paper card — white stock, accent on the leading edge
projectious · work
Bernhard Gerlach
Cloud · Agile · Agentic AI
info@projectious.work
projectious.work

Three things change, and nothing else does:

DigitalPaper
Surfacemidnight-dark-1White, in both modes — paper has no colour mode
AccentA 12% wash bleeding off the cornerA 3px rule down the leading edge
MarkLight-on-dark colourwaymidnight-9 shell, white cut, orange-9 bud

The wash does not survive the change of surface. At 12% on midnight it reads as a soft light source; at 12% on white it reads as a printing fault — an uneven patch of ink that a press will faithfully reproduce. So the accent moves to a rule down the leading edge, which is one line, prints cleanly at any size, and is the same device the signature uses.

The name, role, and contact rows keep their type sizes and weights exactly. Only their colours change, to the light-mode text steps: midnight-9 for the name, slate-9 for the role at 5.58:1, and slate-11 for the mono rows at 5.18:1.

Layout

  • Midnight surface, mark top-left, name in Plus Jakarta Sans 700.
  • Role in Source Sans 3 400, in slate-dark-11.
  • Contact rows in IBM Plex Mono at 11px — addresses and handles are data, and monospace makes them scannable and unambiguous.
  • projectious.work always present.
  • Accent used once, on the QR frame or the primary contact method.

If a printed card is required:

  • 85×55mm, matte stock.
  • Single-colour midnight on uncoated white, or reversed white on midnight.
  • Use the monochrome mark — no accent on press unless a spot colour is budgeted.
  • Respect the 1× clear-space rule; do not bleed the mark to the trim edge.

Handing colour to a printer

The brand is defined in sRGB hex. Press is not sRGB, so a printed card needs the values converted — and the conversion is the vendor’s job, not a lookup table’s.

Give the printer the Lab values. They are device-independent: they describe the colour itself rather than one recipe for making it, so the vendor can hit them on whatever stock and profile the job actually runs on.

ColourHexLab (D50)CMYK — unmanaged
Midnight#1d3352L 20.7, a −0.5, b −21.965 / 38 / 0 / 68
Orange#E05232L 54.9, a 55.2, b 48.50 / 63 / 78 / 12
Accent solid#cc4528L 49.3, a 53.3, b 46.80 / 66 / 80 / 20
Slate#546a82L 43.7, a −3.7, b −16.235 / 18 / 0 / 49
Midnight dark#132440L 13.9, a 1.0, b −20.370 / 44 / 0 / 75

Do not guess a Pantone equivalent. If the job budgets a spot colour, give the vendor the Lab value and let them specify the closest ink; a Pantone number picked from a screen swatch is a different colour with an authoritative name on it.

7.2 - Email signature

A signature that survives every mail client, carries the details business mail is required to carry, and stays quiet on a white message.

Email is not the web. Every value below is a literal, every layout is a table, and nothing depends on a stylesheet the client is free to discard.

Two forms are supplied:

FormSourceUse for
Fullbrand/email/signature.htmlFirst contact, and any message leaving the organisation — it carries the legally required details
Shortbrand/email/signature-short.htmlReplies and internal mail, where the full block repeated down a thread becomes noise

The signature

Full form — a white message is the design constraint
Jane Doe
Principal Consultant
Projectious GmbH
+49 30 000 000 00  ·  jane@projectious.work
Musterstraße 1, 10115 Berlin, Germany
Projectious GmbH · Registered seat Berlin
Amtsgericht Charlottenburg, HRB 000000 · VAT ID DE000000000
Managing director: Jane Doe
This message is intended only for the addressee and may contain confidential information. If you received it in error, please tell the sender and delete it.
Short form — replies and internal mail
Jane Doe
Principal Consultant · Projectious GmbH

Both specimens are rendered on white, because that is where a signature actually lives. The surrounding page has a colour mode; a mail message generally does not.

One rule, and it is vertical

A signature accumulates dividers as it accumulates fields — one under the name, another above the legal block, another before the disclaimer — and each reads as a section break in a message that is not sectioned. On a white background the result is a small form stapled to the bottom of a letter.

So there are no horizontal rules at all. One vertical accent rule runs down the left of the whole block: it marks the signature as a unit, ties it to the brand, and costs one line instead of four. Everything else is separated by space and by type size.

Do

Group the fields — identity, contact, address, legal — and separate the groups with about 9px of space. Let the type sizes do the ranking.

Don't

Add a rule between groups, a coloured band behind the name, social icon rows, a quotation, or a “please consider the environment” line.

Fields

Replace every [PLACEHOLDER]. Delete any row that does not apply — the block is built so that removing a row leaves no gap behind it.

FieldRequiredNotes
Full nameAlways15px, 700, midnight-9
Job titleAlwaysIts own line — a title merged into the company line reads as part of the company
Company legal nameAlwaysThe registered name, not the trading shorthand, wherever the legal block appears
PhoneRecommendedWith country code; a signature is often read from another country
Email addressAlwaysEven though it is in the header — messages get forwarded
WebsiteAlways
Postal addressRegionally requiredStreet, postcode, city, country
Register detailsRegionally requiredLegal form, registered seat, register court and number, VAT ID, directors
Confidentiality noticeOptionalTwo lines at most; delete it unless your organisation requires it

What the law asks for

A starting point, not legal advice — confirm against your own jurisdiction before shipping a signature.

JurisdictionBusiness email must carry
GermanyLegal form, registered seat, register court and number, and every managing director (§ 35a GmbHG, § 37a HGB)
EU / UKCompany registration number, registered office address, and VAT number where registered
United StatesNo statutory signature requirement; confidentiality notices are convention rather than law
CanadaCASL requires sender identification and a postal address on commercial messages
AustraliaACN or ABN on business correspondence

Construction

RuleWhy
Table layout, role="presentation"Flexbox and grid do not survive Outlook’s Word renderer; the role stops screen readers announcing a data table
White declared on table, row, and cellA client repainting for dark mode decides what to invert per element. White on the cell alone leaves the table around it unpainted — see below
Each background written twice, as bgcolor and background-colorThe background shorthand alone is not enough: several clients strip shorthands and keep longhands, and Outlook’s renderer prefers the attribute
Inline styles onlyMost clients strip <style>, and none support custom properties — so no var(--pj-*) anywhere
Web-safe font stackBrand faces will not load in a mail client; the stack degrades to a system sans without changing the layout
Maximum width 520pxBelow the 600px that forces horizontal scrolling in narrow reading panes
Literal hex valuesThe brand steps, written out — see the table below
No imagesA hosted logo is blocked by default in many clients and leaves a broken frame. The accent rule carries the brand with nothing to load
No background imagesIf a fill is ever needed, use the bgcolor attribute

Declaring white three times is not belt-and-braces

It is the difference between a signature that survives dark mode and one that does not, and it is the most common way this block breaks.

<table  bgcolor="#ffffff" style="…background:#ffffff;background-color:#ffffff;…">
  <tr bgcolor="#ffffff" style="background-color:#ffffff">
    <td bgcolor="#ffffff" style="background:#ffffff;background-color:#ffffff;…">

A client that repaints a message for dark mode works element by element: it looks at each one, decides whether it has a background it should keep, and inverts the rest. Declare white only on the <td> and the <table> around it has no background to keep — so the cell stays white while its own container is repainted dark. The result is a white island with a dark halo, or worse, the dark text inverted to light and then drawn on the white cell that was kept.

Every enclosing element that has a painted area needs the declaration, and each one needs it in both forms: the bgcolor attribute, which Outlook’s renderer prefers, and background-color, because several clients strip the background shorthand while keeping longhands.

Colours

Three families, which is what a signature should have.

RoleValueUse
Heading #1d3352The name
Primary text #142438Title, phone
Secondary #546a82Company, address
Link #3a5a82Email, website
Legal and notice #546a82Register details, confidentiality notice
Accent #E05232The vertical rule, and nothing else

Before shipping a change

  • Send to Outlook (Windows), Gmail web, Apple Mail, and one mobile client.
  • Reply to that message twice and check how the signature looks quoted inside a thread.
  • Turn on the client’s dark mode and confirm the hierarchy still reads.
  • Forward it, to confirm nothing depends on the original message’s styles.

7.3 - Email

A sendable message — the newsletter layout, its bulletproof button, and the constraints a signature does not have to solve.

The signature covers the block at the bottom of someone else’s message. This page covers the message itself: a full-width, sendable email with a header, sections, a call to action, and a footer.

Everything the signature page says about construction — tables, inline styles, web-safe stacks, literal hex, role="presentation" — applies here unchanged and is not repeated. What follows is what a whole message adds.

Source
Newsletterbrand/examples/email-newsletter.html

It opens straight from the filesystem — no runtime, no build step — so it can be pasted into a sending tool and previewed as-is.

Structure

600px, centred on a neutral surround, in this order:

BandFillContents
PreheaderhiddenOne sentence, ~90 characters — see below
Mastheadmidnight-9The wordmark. Nothing else
LedewhiteIssue overline, headline, and a standfirst that says what is inside
SectionswhiteNumbered overline, heading, two or three sentences
Call to actionwhiteOne bulletproof button
Footermidnight-9Identity, why they are receiving it, unsubscribe, postal address

600px is the width every mail client can be relied on to render without horizontal scrolling, and it is the reason the message is not laid out on the 1100px measure. Below that, max-width:100% on the outer table lets the content reflow in a phone client.

Sections are numbered — 01 · agent pattern — in the accent, in the overline style. The number is the only ornament in the body: it gives a scanning reader a structure to skip through without a rule, an icon, or a background tint per section.

The preheader

The first line of hidden text is what the inbox shows next to the subject line. It is not optional and it is not a repeat of the headline:

<div style="display:none;max-height:0;overflow:hidden;opacity:0;">
  Cloud · Agile · Agentic AI — this month: three agents worth stealing, and
  why generic SaaS is losing its edge.
</div>

Leave it out and the client fills the space with whatever text comes first, which is usually the wordmark followed by “View in browser”.

The bulletproof button

A styled <a> is not a button in Outlook’s Word renderer: padding collapses and the fill shrinks to the text. So the call to action is built twice — a VML rectangle inside a mso conditional comment, and a table cell with bgcolor for everyone else.

<!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" href="https://…"
             style="height:44px;v-text-anchor:middle;width:220px;"
             arcsize="9%" fillcolor="#cc4528" strokecolor="#cc4528">
  <w:anchorlock/>
  <center style="color:#ffffff;font-family:Arial,sans-serif;font-size:14px;font-weight:bold;">
    Read the case study
  </center>
</v:roundrect>
<![endif]-->
<!--[if !mso]><!-->
<table role="presentation" cellpadding="0" cellspacing="0" border="0">
  <tr><td bgcolor="#cc4528" style="border-radius:4px;" align="center">
    <a href="https://…" target="_blank" style="display:block;padding:13px 26px;
       font-family:Arial,Helvetica,sans-serif;font-size:14px;font-weight:bold;
       color:#ffffff;text-decoration:none;mso-line-height-rule:exactly;">Read the case study</a>
  </td></tr>
</table>
<!--<![endif]-->

Three things are load-bearing:

  • The fill is #cc4528, not #E05232. White on the identity accent is 3.87:1; on accent-solid it is 4.72:1. The same rule as solid controls in the interface, and email is where it matters most, because a mail client will not offer a hover state to compensate.
  • 44px tall. A mail is read on a phone more often than not, so the touch floor is the binding constraint.
  • arcsize="9%" approximates the 4px radius the HTML path sets. VML has no pixel radius; it takes a percentage of the shorter side.

One button per message. A second call to action does not add a second chance — it splits the first one.

Colour in a message

The signature’s colour table holds, with two additions a whole message needs:

RoleValueUse
Body text #142438Paragraphs — midnight-12, never #333 and never #000
Section overline #c04424The numbered section labels — orange-11, 5.13:1 on white
Button fill #cc4528With white text, 4.72:1
Footer text #c5daf0On the midnight-9 footer, 8.90:1
Footer link #f0a48cUnsubscribe, on midnight — 6.31:1
Hairline #e5e3deSection dividers, as a 1px table row
Page surround #f5f4f2Behind the 600px sheet. Not a system token — it is the neutral the standalone brand documents use, and it exists so the white sheet has an edge in clients that show one

The accent appears as text in the overlines and as a fill on the one button — and #E05232 itself appears nowhere carrying text, in either role.

Commercial mail has to say who sent it, why it arrived, and how to stop it. Those three facts are the footer’s whole job:

  • Who — the legal entity and its postal address.
  • Why — one sentence: “Sent to you because you subscribed to Field notes.”
  • How to stop — an unsubscribe link that works in one click and does not require signing in.

An unsubscribe that leads to a login screen is, in most of the jurisdictions on the signature page, not an unsubscribe.

Before sending

  • Send to Outlook (Windows), Gmail web, Apple Mail, and one mobile client. The VML path only exists for the first of those, so it only gets tested there.
  • Check the preheader in the inbox list, not just in the opened message.
  • Turn images off. The message must still make complete sense — which is why there are none in the layout to begin with.
  • Turn dark mode on. Clients recolour aggressively; as with the signature, the hierarchy is carried by size and weight so it survives.
  • Click the unsubscribe link from a logged-out browser.
Do

Write the preheader. Keep the message at one call to action. Fill solid buttons with accent-solid. State why the reader is receiving it.

Don't

Ship a styled <a> as the only button, use #E05232 behind white text, rely on an image to carry the message, or hide the unsubscribe behind a login.

7.4 - Social and OG images

Templates for LinkedIn, GitHub, blog headers, and Open Graph cards.

Priority

LinkedIn and GitHub first, blog second, Twitter/X as backup. The templates are sized for those surfaces in that order.

Template rules

  • Backgrounds are midnight or midnight-dark, or white with an accent top bar.
  • projectious.work is always visible.
  • Never place text over a busy background.
  • An accent glow circle at subtle opacity provides visual interest without competing with the text.
  • Typography hierarchy is unchanged: Plus Jakarta Sans for headlines, Source Sans 3 for body.
Open Graph card — 1200x630
Bad software is a decision,
not a constraint.
projectious.work · Cloud · Agile · Agentic AI

Open Graph

  • 1200×630px.
  • Headline at Display weight, capped at roughly 60 characters — longer headlines are truncated by most platforms anyway.
  • The mark sits bottom-left or top-left, never centred.
  • Test the rendering at 320px wide: most impressions are in a mobile timeline.
Do

Keep one message per card. Check contrast against the actual background, not the design canvas.

Don't

Fill the card with a screenshot, use more than one accent element, or rely on text smaller than 24px at 1200×630.

7.5 - Service one-pager

The sales flier — one service, one page, one call to action.

The card, the signature, and the social artwork all carry the brand in a few square centimetres. The one-pager is the opposite problem: a whole page, handed over or attached, that has to explain a single service to someone who has not asked yet.

Source
Service flierbrand/examples/flier.dc.html — “Cloud migration accelerator”

One service per sheet

A one-pager describes one offer. A sheet listing four services is a capabilities brochure, and it is read by nobody, because a reader who wants one of the four has to find it first.

If there are four services, there are four one-pagers. They share the structure below and differ only in their content — which is what makes the structure worth specifying.

The bands

Four horizontal bands, top to bottom. The sheet is 1000px wide in the HTML source and prints to a single A4 or Letter page.

BandFillJob
Headermidnight-9Wordmark, an overline naming the artefact, the service name at display size, and one sentence of promise
BenefitswhiteThree columns: icon in a tinted tile, a short heading, two lines of body
ProcesswhiteA numbered horizontal sequence — the steps, with a duration under each
Closemidnight-12The one-line commitment, the contact route, and one accent button

Two midnight bands, at the top and the bottom, with white between them. The sheet opens and closes on the brand and leaves the middle to the content — the same shape as a title-and-closer deck, for the same reason.

The header carries a single decorative element: an orange-9 circle at 6% opacity bleeding off the top-right corner. That is the entire ornament budget for the page.

Three benefits, not five

Three columns fit a 12-column grid at four columns each, three items are readable at a glance, and three is roughly how many distinct reasons a person retains from a page they were handed.

Each benefit is an icon tile, a heading of no more than five words, and body text of no more than two lines. The icon is Lucide at 20px inside a 40px tile filled with the tag background — it is a marker, not an illustration.

The heading states the benefit, not the feature: “Self-hosted where it matters”, not “Self-hosting support”.

The process band

A numbered sequence with a connecting rule, each step carrying a duration. The durations are the point: a one-pager that says “we migrate your cloud” competes on adjectives, and one that says “week 3: stand up self-hosted core” competes on a plan.

The numbers are set in IBM Plex Mono inside midnight-9 discs, because they are data. The connector is a 1px slate-5 rule, not an arrow — the numbers already carry the direction.

Do not put a duration on the sheet that the engagement cannot hold. The portfolio principle — make maturity and limitations easier to see, not harder — applies to sales collateral without modification.

One call to action

The close band gets one accent element. It is a button shape carrying white text, so it fills with accent-solid (#cc4528) and not the identity accent — the same 4.72:1 rule as the interface and the email.

Beside it, exactly one contact route, in mono. Two routes make the reader choose before they act.

Printing it

The example is HTML, and the export path is the browser’s print dialogue — the same route as the resume template.

  • Colour is not guaranteed. A one-pager is frequently reprinted on an office mono laser. The layout must survive greyscale: the bands separate by value, the numbers stay legible, and no meaning is carried by the accent alone.
  • Turn on background graphics in the print dialogue, or the midnight bands print as white and the reversed text disappears.
  • Check the fold. If the sheet will be folded, nothing important sits within 10mm of the fold line.
  • For volume print, hand the vendor the CMYK values rather than the hex.
Do

Keep one service per sheet, three benefits, and one call to action. Put real durations on the process steps. Check it in greyscale before it is printed.

Don't

List a service catalogue, use stock photography of people in meetings, add a second contact route, or promise a timeline the engagement cannot hold.

8 - Governance

Licensing, trademark, the pre-launch legal assessment, and per-asset provenance.

This section states what you may and may not do with the material in this repository. It is deliberately explicit: a design system that is source-available without clear terms is a liability for everyone who touches it.

8.1 - Licensing

A split licence — brand assets are proprietary, code and tokens are MIT.

The repository carries two categories of intellectual property under different terms. The full text is in LICENSE.md; this page summarises it.

Brand assets — proprietary, source-available

Everything representing the visual identity: logos, brand imagery, and the design-system documents under brand/.

PermittedDownload and view for personal reference, editorial reporting, or authorised partner use
ProhibitedModification, derivative works, sale, or commercial use — including merchandise or software featuring these assets — without prior written consent
No impersonationUse must not imply endorsement, affiliation, or ownership by anyone other than projectious.work

Document templates under brand/templates/ fall under these same terms: they embed brand identity (colours, fonts, tagline). You may use them as structural reference for your own templates, but not redistribute them with projectious.work branding intact.

Code, scripts, and tokens — MIT

Source code, automation scripts, and configuration files (.py, .js, .sh, .json, .yaml) are MIT-licensed: use, copy, modify, merge, publish, distribute, sublicense, and sell, provided the copyright and permission notice travel with the software.

The design tokensbrand/tokens/ — are in this category. The values are free to use; the marks are not.

What this means in practice

Do

Use the token files, the spacing scale, and the component measurements in your own work. Link to this documentation. Write about the brand editorially.

Don't

Ship the logo in your product, sell anything carrying the marks, or present modified brand assets as projectious.work’s.

For commercial inquiries or brand consent: info@projectious.work

8.2 - Trademark

Guidelines for referring to projectious.work and using its marks.

The names, logos, and icons associated with projectious.work are its trademarks. Full text: TRADEMARK.md.

Not permitted

  • Using the logo as your own, or as part of your own logo.
  • Using the brand name in a way that suggests partnership or official status without a signed agreement.
  • Registering domain names, social handles, or app names that include the trademarks in a confusingly similar way.

Permitted

  1. Linking to the official website.
  2. Press articles or blog posts about the project.
  3. Technical documentation that refers to the tools.

These are nominative uses — referring to the thing by its name. They do not require permission, and they do not grant any broader licence.

8.3 - Legal assessment

Pre-launch clearance review of the name, mark, fonts, icons, and imagery sources.

A pre-launch review of the elements that carry legal risk. Source: brand/html/projectious-legal-assessment.html.

Summary

#AreaVerdict
1Company name “projectious”Low risk
2Logo similarity — stencil peony budLow risk
3Font licensingLow risk
4Icon library — LucideLow risk
5Photography and imagery sourcesLow risk
6Other design elementsLow risk

Fonts

All three families are SIL Open Font License 1.1 and served from Google Fonts. OFL permits commercial use, embedding, and redistribution; it forbids selling the fonts on their own and requires that any derivative font use a different name. Since the fonts are linked rather than bundled, no font binaries are redistributed by this repository.

Icons — Lucide

ISC License, functionally equivalent to MIT: free commercial use, modification, redistribution, sublicensing. No attribution required in product UI — only the notice retained in source. Over 1,400 icons, actively maintained, a fork of Feather with a broader community.

Photography

SourceLicenceCostAttributionCommercialRestriction
UnsplashUnsplash LicenseFreeNot requiredAllowedNo reselling as-is; no competing stock service
PexelsPexels LicenseFreeNot requiredAllowedNo reselling; no implying endorsement

Both permit free commercial use without attribution for website imagery, marketing, social posts, presentations, and blog posts. The binding restriction is that you may not compile the images into a competing stock service.

Colour

Colours cannot be trademarked in the abstract — only in connection with specific goods and services in specific contexts (Tiffany blue for jewellery being the canonical example). The palette (#1d3352 midnight, #E05232 orange, #546a82 slate) uses common design colours and does not infringe any known colour trademark in the IT consulting space.

  • Run a registered-trademark search in the operating jurisdictions.
  • Keep the asset provenance inventory current as assets are added.
  • Retain licence notices in source for all third-party dependencies.

8.4 - Asset provenance

Per-asset source, licence, and attribution status for every third-party dependency.

The authoritative inventory is brand/PROVENANCE.md in the repository. Check it before adding an asset or shipping collateral.

Fonts

Loaded at runtime from the Google Fonts CDN — no font files are bundled.

FontLicenceAttributionRole
Plus Jakarta SansSIL OFL 1.1Not requiredHeadings, display
Source Sans 3SIL OFL 1.1Not requiredBody, UI
IBM Plex MonoSIL OFL 1.1Not requiredCode, data

Icons and photography

Neither is bundled in this repository. Both are cleared for future use:

SourceLicenceAttributionCommercial
Lucide IconsISCNot required in UIAllowed
UnsplashUnsplash LicenseNot requiredAllowed
PexelsPexels LicenseNot requiredAllowed

Original work

All logo files, design tokens, document templates, and design-system documents are original work, © projectious.work, under the brand-asset terms in Licensing.

Review status

Last reviewed 2026-07-26: no unlicensed, sensitive, or third-party binary assets are committed to this repository. Every physically present file is original.

9 - Tokens

Machine-readable exports of the design values, and how to consume them.

The token files are the machine-readable form of the foundations. They are MIT-licensed — the values are free to use, the marks are not. See Licensing.

Downloads

FileFormatUse
variables.cssCSS custom propertiesAny web project
tokens.jsonJSONBuild pipelines, Style Dictionary
tailwind.config.jsJSTailwind CSS projects

Source: brand/tokens/.

All three are generated from src/data/brand.yaml by scripts/build-tokens.mjs — the same file this documentation renders from, so a page and a download cannot disagree about a value. scripts/check-tokens.sh fails the build if the committed files drift from a fresh generation, or if brand.yaml drifts from the SCSS that actually styles the site.

CSS

<link rel="stylesheet" href="variables.css">
.button--primary {
  background: var(--color-primary);
  border-radius: var(--radius-md);
  padding: var(--space-3) var(--space-4);
  transition: background var(--duration-standard) var(--ease-out);
}

What the tokens cover

Everything the foundations define, in all three files:

Covers
Colour — namedThe eight aliases: primary, accent (with accent-solid), secondary, and their light and dark variants
Colour — scalesAll three 12-step scales, in both modes — 72 values
Colour — semanticSuccess, warning, danger, info: the solid value, its tint, and the foreground to use on that tint, per mode
SurfacesPage canvas, elevated surface, three text levels, border — per mode
TypographyThree font stacks, and the eleven-style type scale with size, weight, and line height
SpacingThe nine-step 4px scale
RadiusFive steps
ElevationFour shadow levels
MotionFour durations, two easing curves
Breakpointssm 640, md 768, lg 1024, xl 1280
TerminalThe sixteen ANSI slots plus thirteen chrome values

Modes

variables.css declares the dark values twice: once under @media (prefers-color-scheme: dark), and once under [data-theme="dark"]. A theme toggle that only works when the operating system already agrees is not a toggle, so both routes are present and the explicit attribute wins.

Consuming them in SCSS

This site maps the tokens onto Bootstrap and Docsy variables in src/assets/scss/_variables_project.scss, which is a worked example of wiring the brand into an existing component framework.