Legal assessment

Pre-launch clearance review of the name, mark, fonts, icons, and imagery sources.

A pre-launch review of the elements that carry legal risk. Source: brand/html/projectious-legal-assessment.html.

Summary

#AreaVerdict
1Company name “projectious”Low risk
2Logo similarity — stencil peony budLow risk
3Font licensingLow risk
4Icon library — LucideLow risk
5Photography and imagery sourcesLow risk
6Other design elementsLow risk

Fonts

All three families are SIL Open Font License 1.1 and served from Google Fonts. OFL permits commercial use, embedding, and redistribution; it forbids selling the fonts on their own and requires that any derivative font use a different name. Since the fonts are linked rather than bundled, no font binaries are redistributed by this repository.

Icons — Lucide

ISC License, functionally equivalent to MIT: free commercial use, modification, redistribution, sublicensing. No attribution required in product UI — only the notice retained in source. Over 1,400 icons, actively maintained, a fork of Feather with a broader community.

Photography

SourceLicenceCostAttributionCommercialRestriction
UnsplashUnsplash LicenseFreeNot requiredAllowedNo reselling as-is; no competing stock service
PexelsPexels LicenseFreeNot requiredAllowedNo reselling; no implying endorsement

Both permit free commercial use without attribution for website imagery, marketing, social posts, presentations, and blog posts. The binding restriction is that you may not compile the images into a competing stock service.

Colour

Colours cannot be trademarked in the abstract — only in connection with specific goods and services in specific contexts (Tiffany blue for jewellery being the canonical example). The palette (#1d3352 midnight, #E05232 orange, #546a82 slate) uses common design colours and does not infringe any known colour trademark in the IT consulting space.

  • Run a registered-trademark search in the operating jurisdictions.
  • Keep the asset provenance inventory current as assets are added.
  • Retain licence notices in source for all third-party dependencies.